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Full-Text Articles in Business
The Impact Of Involvement In The Organisation-Public Relationship: Measuring The Mediating Role Of Involvement Between Organisation Behavior And Perceived Relationship Quality, D S. Bortree, Richard D. Waters
The Impact Of Involvement In The Organisation-Public Relationship: Measuring The Mediating Role Of Involvement Between Organisation Behavior And Perceived Relationship Quality, D S. Bortree, Richard D. Waters
Public and Nonprofit Administration
Stakeholder involvement has played a significant role in the evolution of public relations from a strategic communication function to one of relationship management. Despite encouragement to explore the impact involvement has on the organisation-public relationship, few scholars have examined this construct. This study measures involvement in the non-profit organisation-volunteer relationship by using Zaichkowsky’s (1985) personal involvement inventory and examines its impact on relationship quality. New cultivation strategies, nurturance and instrumental aid, are identified. Results suggest that involvement plays a role in mediating the impact of cultivation strategies on the quality volunteers perceive in the non-profit organisation relationship.
The Value Of Relationship And Communication Management In Fundraising: Comparing Donors' And Practitioners' Views Of Stewardship, Richard D. Waters
The Value Of Relationship And Communication Management In Fundraising: Comparing Donors' And Practitioners' Views Of Stewardship, Richard D. Waters
Public and Nonprofit Administration
The organisation-public relationship paradigm has frequently referenced Kelly’s (2001) stewardship strategies as possible methods for strengthening relationships with stakeholders; however, there have been no attempts to measure stewardship. A mailed survey of individual donors (n = 1,706) and fundraising team members (n = 124) at three non-profit hospitals asked participants to evaluate their views toward the four stewardship strategies as well as estimate how the other side would evaluate them. By using the coorientation methodology, this study found that although both sides valued the four stewardship strategies, their attitudes differed in magnitude. These findings provide growing support for future examination …
Ensuring Sound Financial Management, Elizabeth Norton-Schaffer
Ensuring Sound Financial Management, Elizabeth Norton-Schaffer
Public and Nonprofit Administration
No abstract provided.