Business Commons^™

Music For The People: Comparing Public Funding Models For Popular Music In Atlanta, Glasgow, And Toronto, Heather Mcdonald

Theses and Dissertations--Arts Administration

This dissertation explores the complex landscape of public funding policies for popular music across three cities: Atlanta, Glasgow, and Toronto. Through comparative case studies and qualitative research methods, this work explores the varying approaches each city takes towards funding popular music, including the social, economic, and political environments in which these funding policies have developed.

Through document reviews and interviews with key stakeholders, the dissertation highlights the differences in how public funding for popular music is approached in Glasgow, Atlanta, and Toronto and the broader context of how these policies were created. Using Multiple Streams Approach, the Five Streams Confluence …

Building A Record Label Website In An Evolving Music Industry, Zachary Mouton

IPS/BAS 495 Undergraduate Capstone Projects

The basis of my capstone project is to build a website for my record label Play-Yah Records. My major focus for the website is to find more options for monetization for the bands on the label. During the process I conducted research on NFT’s, music licensing, website construction, logo design, and made-to-order merchandise. I am excited about what I have learned in this project and I can’t wait to share it with you.

The Next Frontier: Blockchain In The Music Industry, Manuel J. Manriquez Jr

Backstage Pass

This Research Paper takes a look at how Blockchain technology can potentially change the music industry as we know it!

The Lack Of Asian American Representation In American Pop Music, Victoria Noriega

Honors College Theses

The purpose of this study is to analyze why there are fewer East and Southeast Asian Americans in the American pop music industry compared to other ethnicities and to see what factors influence these statistics. The data analyzed consisted of five interviews, all of whom were involved in the music industry as either musicians or managers. Data from the most recently signed artists to the top three major music companies, Warner Music Group, Sony Music Entertainment, and Universal Music Group, was also analyzed to see the most popular genre signed and most frequent ethnicity signed. From the data gathered from …

Dichotomies: Lessons From A College Life On Tour, Alexander J. Dontre

All Faculty and Staff Scholarship

In this unique memoir, the author reveals his struggles and triumphs as a touring musician pursuing a college education. From 2011-2017, Alex Dontre performed 505 concerts with his band Psychostick while simultaneously enrolled in rigorous online courses. It culminated with a master's degree in Business Psychology from Franklin University, at which time he gave the commencement speech at his graduation as valedictorian.

All Access: A Backstage Pass To A Collaborative, Undergraduate Music Journal, Michele Gibney, Keith Hatschek, Nicole Wasnock

Conservatory of Music Faculty Presentations

The number of currently publishing, student run music journals can be counted on one hand. And of those, only half are for undergraduates. At University of the Pacific, the Conservatory of Music started a music industry analysis and opinion journal in 2018. Edited and written by undergraduate students, Backstage Pass has published two issues totaling 47 papers. The benefits of journal writing, editing, publishing and hosting are numerous from many different stakeholder points of view. The collaborative effort is shared between the University Libraries (hosts the institutional repository where the journal is published and offers technical support) and the Conservatory …

The Pursuit Of Happiness: Asian Americans In Music, Belinda Ung

Honors College Theses

It is critical that we observe the expanding Asian American landscape in the context of today’s evolving music business. The purpose of this research paper is to analyze how and to what extent parental expectations, peer pressure, and levels of self-identity affect the career outcomes Asian Americans in their pursuit of music careers. The data analyzed consisted of five personal interviews, all of whom are involved in music production and/or performance. It was concluded that familial pressure impacted participants more so than peer pressure in their adolescence and self-identity became a more influential factor in adulthood. Additionally, the advancement of …