Business Commons^™

A Live Performance Guide: Building A Concert, Genevieve White, Genevieve White

Honors College Theses

Many are unaware of the production process when it comes to live performances in the Music Industry. While the obvious barriers of obtaining a time, place, and performer can be easily concluded, many outside of the industry fail to consider other components that contribute to successful performances. The attainment of proper contracting, performance licenses, and music materials are just a few examples of the thought and preparations that go into planning and accomplishing a successful concert.

This project, from conception to execution, was intended to further my knowledge of live performance through the utilization of classroom education and industry experience. …

The Budding Disruption Of Blockchain Technology Upon The Current Structure Of The Music Industry, Bradley Rauman

Senior Theses

One of the most pertinent opportunities within the music industry, and many other industries as well, stems from the use of blockchain technology. Blockchain’s core technology, which enables smart contracts and non-fungible tokens (NFTs), could be used to restructure and decentralize the music industry to be in alignment with the best interests of artists - the individuals responsible for driving the success of this industry.

The current system is outmoded. It evinces a disparity in the level of information held by artists and intermediaries (i.e. labels, publishers, and streaming services) and this disparity enables intermediaries to deduct egregious fees that …

Profits For Spotify, Pennies For Artists, Joshua R. Rosenberg

Capstones

Major recording labels have always been king-making investment houses. They market the music and manage the careers of artists such as New York singer-songwriter Blake Morgan, who has to fight tooth and nail to escape being mistreated financially. But digital distribution services have now come along and upped the parasitic ante. By dominating global market share and distributing millions of songs for the labels, companies like Spotify are piggybacking on the music industry’s already exploitative system and magnifying it exponentially. The more content you control, the larger the overall profit–even if the overwhelming majority of content creators are essentially starving. …

The Next Frontier: Blockchain In The Music Industry, Manuel J. Manriquez Jr

Backstage Pass

This Research Paper takes a look at how Blockchain technology can potentially change the music industry as we know it!