Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Music Business

Asian americans

Publication Year

Articles 1 - 2 of 2

Full-Text Articles in Business

The Lack Of Asian American Representation In American Pop Music, Victoria Noriega May 2020

The Lack Of Asian American Representation In American Pop Music, Victoria Noriega

Honors College Theses

The purpose of this study is to analyze why there are fewer East and Southeast Asian Americans in the American pop music industry compared to other ethnicities and to see what factors influence these statistics. The data analyzed consisted of five interviews, all of whom were involved in the music industry as either musicians or managers. Data from the most recently signed artists to the top three major music companies, Warner Music Group, Sony Music Entertainment, and Universal Music Group, was also analyzed to see the most popular genre signed and most frequent ethnicity signed. From the data gathered from …


The Pursuit Of Happiness: Asian Americans In Music, Belinda Ung May 2019

The Pursuit Of Happiness: Asian Americans In Music, Belinda Ung

Honors College Theses

It is critical that we observe the expanding Asian American landscape in the context of today’s evolving music business. The purpose of this research paper is to analyze how and to what extent parental expectations, peer pressure, and levels of self-identity affect the career outcomes Asian Americans in their pursuit of music careers. The data analyzed consisted of five personal interviews, all of whom are involved in music production and/or performance. It was concluded that familial pressure impacted participants more so than peer pressure in their adolescence and self-identity became a more influential factor in adulthood. Additionally, the advancement of …