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The Influence Of Marketing Strategies On Employee Perception Of A Small Rural Kentucky Hospital, Renee Perkins

Masters Theses & Specialist Projects

A well-known fact relating to health care in the 1990s is the delimma being faced by small rural hospitals across the United States. They are now at a crossroads between survival and closure. This thesis addresses the influence that effective marketing strategies can have on the outcome of rural hospitals if such strategies are targeted to the right populations Although the patients, the community, and the physicians are important target groups, this thesis addresses the impact marketing can have on the employee population and how that population can, in turn, affect community perception.

This is the first study to be …