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Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard

Dissertations

Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model. Responses from practitioners representing every department within advancement, every regional accrediting body and each of the baccalaureate to doctoral Carnegie Classification levels indicated the IMC process model is both understood and its tenets practiced by practitioners at all sizes and levels of institution. The study was of interest to the practitioners as more than half of the respondents requested a copy of the results. Additionally, …

Ua12/2/1 College Heights Herald, Vol. 81, No. 28 [32], Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Paul, Corey. Western Students Enjoy Performance at Ag Center - Rodeo
• Harrell, Bobby. Diversity Sees 50^th Year on Hill
• Caudle, Leah. Taxis Confused with Free Rides
• Coulter, Amber. Smaller Increase Expected – Budget
• Pell Grants are Vital
• Wallace, Robert. Campus Rudeness is Not Welcome
• Walker, Carli. Campus Should Carry Non-Dairy Products
• North, Amber. Valentine’s Day Should Be Great Day for Everyone
• Coulter, Amber. Discrimination Case Delayed – Ingrid Woods
• Brandenburg, Katie. Student Organizations Discuss Diversity – Diversity Council
• Brandenburg, Katie. Student Government Association May …

Ua12/2/1 College Heights Herald, Vol. 81, No. 21, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Coulter, Amber. Money Missing from Faculty Insurance Fund
• Coulter, Amber. Parking Initiative to Begin
• Brandenburg, Katie. Four People Receive Positive Results in TB Skin Tests – Tuberculosis
• Teague, Hawkins. ‘Simpsons’ Star Nancy Cartwright Keeps Audience Laughing
• McNamara, Andrew. Bomb Threat Causes Evacuation – Mass Media & Technology Hall (WKU)
• Equilibrium Point – Enrollment
• Ashby, Robert. A Man’s Perspective – Girls Gone Wild
• Dillon, Ryan. Girls Gone Stupid
• Salsman, Andrew. Rest Room Usage 101
• Richardson, Kelly. Gary Ransdell Appointed to Equine Education Board
• Caudle, Leah. Exhibit …

Ua12/2/1 College Heights Herald, Vol. 81, No. 19, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Coulter, Amber. College Heights Boulevard Redesign Planned
• Fontana, Alex. Indiana, Kentucky Students Cope with Twisters - Tornadoes
• Coulter, Amber. Source of Wellness Funds Debated
• Wimnatt, Alex. Leadership Group Sees Growth – Dynamic Leadership Insitute
• Leslie, Joey. Kevin DeFebbo Hired as City Manager
• Terrible Tuberculosis
• Benetti, Vincent. Smokers Unite; Let Us Create Our Own Paradise
• Barati, Darius. Let’s Look at the Oil Companies
• Richardson, Kelly. Technical College Temporarily Closed – Bowling Green Technical College
• Erd, Mackenzie. Government to Survey View of City Life
• Shull, Abbey. Choral …

Ua12/2/1 College Heights Herald, Vol. 81, No. 15, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Coulter, Amber. University Senate Vote Asks Western to Defend Benefits
• Richardson, Kelly. Tuitions Outpace Inflation
• Hupman, Samantha. Mobile Unit Provides Low-cost Health Care – Mobile Health & Wellness Unit
• Teague, Hawkins. Porn Addiction Ruined Life, Speaker Says
• Coulter, Amber. Parking Citation Board Hears Formal Appeals
• Caudle, Leah. Fair to Help Study Abroad
• Parking Predicament
• Barati, Darius. Harriet Miers is Not the Right Person for the Supreme Court
• Lawalin, Nick. Green Lights 101: Some People Need Traffic Education
• Coulter, Amber. Dialogue Day Fosters Familiarity
• Hupman, Samantha. …

Ua68/13/4 Adviews, Wku Journalism

WKU Archives Records

Newsletter created by the Advertising section of WKU Department of Journalism for students and alumni regarding section events and activities.

Ua68/13/4 Adviews, Wku Journalism

WKU Archives Records

Newsletter created by the Advertising section of WKU Department of Journalism for students and alumni regarding section events and activities.

Ua68/13/4 Adviews, Wku Journalism

WKU Archives Records

Newsletter created by the Advertising section of WKU Department of Journalism for students and alumni regarding section events and activities.

Ua68/13/4 Adviews, Wku Journalism

WKU Archives Records

Newsletter created by the Advertising section of WKU Department of Journalism for students and alumni regarding section events and activities.

Ua68/13/4 Adviews, Wku Journalism

WKU Archives Records

Newsletter created by the Advertising section of WKU Department of Journalism for students and alumni regarding section events and activities.

Ua68/13/4 Adviews, Wku Journalism

WKU Archives Records

Newsletter created by the Advertising section of WKU Department of Journalism for students and alumni regarding section events and activities.

Ua68/13/4 Adviews, Wku Journalism

WKU Archives Records

Newsletter created by the Advertising section of WKU Department of Journalism for students and alumni regarding section events and activities.

Ua12/2/1 College Heights Herald Magazine, Wku Student Affairs

WKU Archives Records

College Heights Herald Magazine, articles in this issue:

• Holman, Connie. In Search of … Students Discover It’s Never Too Soon to Look for a Job
• McCord, Tom. Maranatha: Is It Help or Hype? – Maranatha Christian Center
• Taylor, Beth. A-fillie-ated: Life in the Fast Lane – Brenda Chapman, Julie Yeater

Ua77/1 Western Alumnus, Vol. 45, No. 1, Wku Alumni Relations

WKU Archives Records

WKU alumni magazine. Features the following articles:

• Relevance - Western Environmental Programs
• The Environmental Sciences & Technology Building
• Snodgrass, Jim. Environmental Education
• Hurst, Teri. Carpooling - The Energy Saver
• Henderson, Ray. A Piece of the Rock - Football
• Mud, Rice and Camellias
• Conlin, Bill. Hilltoppers Classy Club - Football
• Feix, Jimmy. Western Pays Its Tribute to This Dear & Gentle Man - Nick Denes
• Bruce, Don. Teacher of the Year - Paula Morgan
• Ward, Robert. Letters from Ireland
• Conway, Sheila. A Dream Come True - Randy Yeager
• Remember When? - Faculty Photograph
• Governor Julian Carroll Honors Dr. L.Y. Lancaster for …

Ua12/2/1 College Heights Herald, Vol. 53, No. 6, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Four-race Primary Slated for Thursday
• Johnston, Scott. Associated Student Government Free U Continues, but with Fewer Courses
• Elam, Jerry. Academic Council Eligibility Proposed
• Black Officers’ Election Set – United Black Students
• Fairness Should Govern Women’s Housing Policy
• Goetter, R.C. Defends Philadelphia
• Edwards, Thomas. Says Writer Uneducated
• Greenweel, Pat. Criticizes Leo Peckenpaugh
• Mashall, Judy. Criticizes Leo Peckenpaugh
• ‘Smart and Classic’ Describe Year’s Fall Fashions
• Cardigan Sweaters Will Wrap up Fall Sprtswear
• Wrap, Sweater, Shirtdresses Styles for Fall
• Neck Scarves Add Pizzazz as Most Important Accessory
• Coats …

Ua12/2/1 College Heights Herald - Spring Fashion Issue, Wku Student Affairs

WKU Archives Records

Special fashion section produced by College Heights Herald staff. This issue contains articles:

• Madison, Stephanie. ’72 Fabrics Emphasize the New, Very Look
• Fashions Spring ’72 Reflect Navy Trend
• Madison, Stephanie. Trousseaus Reflect Nautical Air, Raincoats Develop Dress Look
• Military Midi is Popular for Men’s Spring Rain Coats
• Moore, Christina. Red Lipstick Again in Vogue
• The Boyfriend Shakes Fashions Back to the ‘30s
• Simple Lines, Necks Adorn Givenchy Line
• Layered Look with Mixed Colors Becomes Newest Style for Spring
• Body Suits, Boots to Appear in the Male Wardrobe
• Pants Offer Comfort, Style for Women
• Adkins, Loretta. Ecology, Nature Theme Dominates Accessories …

Ua12/2/1 College Heights Herald, Vol. Ix, No. 6, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Lines & Spaces
• Long and Short of It by Pete & Repeat
• Personals
• Society
• Training School Notes

This issue contains articles:

• Band Concert Witnessed by Many Visitors
• Ernest Miller Sought as Banquet Speaker
• Former Student Has Established Religious Record – John Price
• Museum Relics On Display at Group Meeting
• Sims, John. The Greatest Gift
• Interesting Collection of Books Presented Museum
• 11^th College Press Conference Closes at Murray College
• Our Distinguished Alumni – Woodfin Hutson
• Annual Xmas Voice …

Ua12/2/1 College Heights Herald, Vol. Ix, No. 5, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Lines & Spaces
• Long and Short of It by Pete & Repeat
• Personals
• Society
• Training School Notes

This issue contains articles:

• Hill is Host to Rural Life Conference
• Talisman Staff is Named; Work on Book Begins
• Letter Received from Miss Dorothy Logan Enroute to Brazil
• Monroe & Barren Lead in Educational Progress
• Organizations is Completed at New Club Here – Foreign Relations Club
• Our Distinguished Alumni – J.W. Snyder
• November 16 is Named as Annual Founder’s Day
• Judge …

Ua12/2/1 College Heights Herald, Vol. Ix, No. 4, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Lines & Spaces
• Long and Short of It by Pete & Repeat
• Personals
• Society
• Training School Notes

This issue contains articles:

• Hilltopper Are Near Conference Crown
• Hundreds Flock to Heights for Reunion Event
• Tables are Added to Equipment of Periodical Room
• Our Distinguished Alumni – Dr. Paul Chandler
• International Relations Club Sees Inception
• Sacred Concert Wins Approval of Many Present
• Logan, Ralph. Wendell Johnson’s Passing Has Often Led to Victory
• Eastern Game is Canceled; U. of L. Contest …

Ua12/2/1 College Heights Herald, Vol. Ix, No. 3, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Lines & Spaces
• Long and Short of It by Pete & Repeat
• Personals
• Society
• Training School Notes

This issue contains articles:

• Everything is Set for Homeocming
• ‘Toppers Defeat Murray Thorobreds 6-0
• Music Dept. to Present Sacred Concert Nov. 13
• Date of KIPA Changed to Dec. 2-3
• Local Teachers Away at State Classical Meet
• Our Distinguished Alumni – L.C. Curry
• Training School Lads Killed in Motor Accident – Raymond Runner & Brooks Holcombe
• Seniors Present Play in Chapel
• Donor …

Ua12/2/1 College Heights Herald, Vol. Ix, No. 2, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Lines & Spaces
• Long and Short of It by Pete & Repeat
• Personals
• Society
• Training School Notes

This issue contains articles:

• Several Hundred Teachers Meet Here
• College News of Murray is KIPA Host
• Dr. L.Y. Lancaster Receives Honor
• Sales Contest Announced by Business Mgr.
• Murray Head is Heard here – Rainey Wells
• Bird Society Has Two-Day Meeting at Madisonville
• Tyler, Sara. Romance & History Both Surround Gift to Museum
• County Group Heads Convene
• Our Distinguished Alumni – Dr. …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 19, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Graduates’ Directory is Conducted by W.J. Craig
• Editorials
• Library Notes – Kentucky Library
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• The Stumbling Block by Charlene Nunn
• Training School Notes

This issue contains articles:

• Local Quartet Receive Ovation at Chapel Hour
• Concluding Issue of Year Published
• Date of Second Commencement Set for Aug. 25
• Sherry Sisters Established Record
• City Health Nurse Lectures to First Aid Class on Hill
• Farm Students Vie …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 18, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Graduates’ Directory is Conducted by W.J. Craig
• Editorials
• Library Notes – Kentucky Library
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• The Stumbling Block by Charlene Nunn
• Training School Notes

This issue contains articles:

• Planting Plans for Grounds of Museum Stated
• Economic Geography Contains Series of Articles by Sullivan Gibson
• Second Summer Term Innaugurated
• Geography Dep’t. Owns Rare Map
• Robey, Howard. Panorama from Herald Office Window Pictured
• Mrs. Carl Herdman Elected …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 17, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Library Notes – Kentucky Library
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• The Stumbling Block by Charlene Nunn
• Training School Notes

This issue contains articles:

• Grounds Near New Building Are Improved – Kentucky Building
• Harvard University Gives Scholarship to W.L. Matthews
• Dr. J.L. Harman Speaks Before Students Here
• Fletcher Holman & Wendell Johnson to Lead Western Teams
• Education Council Holds Summer Meet
• Students, Faculty Members Guests at Peabody Conference …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 16, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• The Stumbling Block by Charlene Nunn
• Training School Notes

This issue contains articles:

• Annual Camp at Mammoth Cave is Made
• Ninety-Eight Receive Bachelor’s Degree Here
• Alumni Group Holds Annual Business Meet
• Grise, Finley. Graduate School History Reviewed by Dean Grise
• College High Graduates 32 Seniors Here
• Riflemen are Recipients of Three Awards
• Kelly Thompson & Hays Wiggins Given Ogden …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 15, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• Over One Hundred Are to Participate in June Commencement Exercises
• Summer Term to Open Here on June Sixth
• County Presidents are Entertained by Dr. & Mrs. Cherry
• Clean-Up Day Held on Hill
• Camp Party Reaches 39 in Number – Mammoth Cave National Park
• Dr. Henry …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 14, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• William McAdoo Heard in Speech on Agriculture
• Annual Camping Trip is Planned – Mammoth Cave National Park
• Eleven Games Scheduled for 1932 Gridders
• Mother’s Day Brings Large Crowd to Hill
• Lorado Taft to Deliver Commencement Address
• New Pool to be Opened in Coming Week
• Robinson, …

Ua12/2/1 College Heights Herald Vol. Viii, No. 13, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• Directors Name Candidates for Head of Alumni
• Dr. & Mrs. Henry Cherry Entertain Students
• Mother’s Day Program is to be Presented on May 6
• H.M. Jameson Dies at Macon
• Orchestra & Glee Club Give Radio Program
• Art Students Addressed by Miss Sobotka
• Sophomores Give Annual …

Ua12/2/1 College Heights Herald Vol. Viii, No. 12, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• Art Students Organize Club
• Sophomores to Produce Annual Play
• Ogden College Founder’s Day is Celebrated
• J.R. Whitmer Completes Series of Lectures Here
• Intra-Mural Games End in Triple Tie
• KEA Plans Complete for Annual Meet
• Pennyroyal Geographers Meet Here
• ’32 Talisman is to Include New Features …

Ua12/2/1 College Heights Herald Vol. Viii, No. 11, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• ROTC Rifle Team Wins Fifth Corps Area Title
• Champion Hilltoppers
• Henry Cherry Elected Officer of National Association
• County Group Heads Launch New Program
• Annual to be Published at Earlier Date
• Sophomores to Produce Annual Play – The Whole Town’s Talking
• KEA Plans for Western Completed …