Business Commons^™

Affective, Cognitive, Behavioral Appeals In A Parasocial Breakup With Podcast Hosts Of Radiolab, M.O. Vilceanu, Kristine Johnson

Association of Marketing Theory and Practice Proceedings 2024

This is the first study to investigate parasocial breakups in the context of long-term podcast listening. Radiolab, which is produced by WNYC in New York, is an award-winning program that reaches millions of people. Starting as a radio show in 2002 and later offering a podcast format in 2007, show creators and former hosts, Robert Krulwich and Jad Abumrad, entertained audiences with their journalistic investigations of science-related topics while later incorporating societal and political content in the program. Yet similar to successful long-running television programs, Radiolab has undergone host changes. Today, the official hosts are Latif Nasser and Lulu Miller, …

Medical Tourism & Communication, Alicia Mason

Faculty Submissions

Medical tourism (MT), sometimes referred to as health tourism or medical travel, involves both the treatment of illness and the facilitation of wellness, with travel. Medical tourism is a multifaceted and multiphase process involving many agents and actors that requires careful planning and execution. The coordinated process involves the biomedical, transportation, tourism, and leisure industries. From the communication perspective, the process can be viewed as a 5-stage model consisting of the: (a) orientation, (b) preparation, (c) experiential and treatment, (d) convalescence, and (e) reflection phases. Medical tourism is uniquely situated in a nexus of academic literature related to communication, business …

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU men's basketball team from August to December 2023.

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU women's basketball team from August to December 2023.

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU women's basketball team from January to July 2023.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU men's basketball team from January to July 2023.

And The Oscar Goes To... Tiktok, Dawson Bley

Senior Honors Theses

Companies have been forced to take note of the emerging social media app, TikTok, which has attracted more than a billion users to its platform and invited businesses into an uncharted market ready to be exploited. By seeking to understand and employ the unique features which have led to TikTok’s far-reaching success, many companies can similarly improve their position. In particular, traditional movie companies, which have recently suffered blows at the box office due to factors such as competition with online streaming, could benefit from an analysis of this tech to restore lost engagement and revenue. Specifically, how can the …

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU volleyball team in 2023.

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and statistics for WKU golf teams in 2023.

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and match statistics for WKU track & field team in 2023.

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU football team in 2023.

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU softball team in 2023.

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU baseball team in 2023.

Ua19/16/2 Athletics Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases regarding general activities of the WKU Athletics Department for 2023.

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and match statistics for WKU tennis team in 2023.

Mokṣa, Seeking A Humanizing Way Of Being: I Am Recognized. I Am Acknowledged. I Am Human., Lauralynn Jansen

Antioch University Full-Text Dissertations & Theses

This dissertation delves into the intricate dimensions of humanization by shifting the analytical focus from denial and exclusion to affirmative aspects of inclusion. The central aim of this research is to unravel the mechanisms underlying the process of humanization, or how individuals perceive and internalize their being recognized as human beings. Employing the critical incident technique, this research methodically examined the lived experiences of a highly diverse group of individuals living with varying social stigmas and how they experience humanization. This research displays the intricate interplay of language, actions, and sensory elements engendered before, during, and after a humanizing moment. …

S7e9: What New Frontiers Await For Maine’S Space Economy?, Ron Lisnet, Ali Abedi, Joseph Patton

The Maine Question

University of Maine research and education have ascended beyond Earth’s atmosphere since the 1990s. For example, UMaine scientists have tested the latest hypervelocity decelerators for NASA space travel and created a wireless leak detection system for the International Space Station. Through its latest inventions and studies, and scholarship and fellowship programs, UMaine plays a critical role in advancing the state’s space economy and training future leaders in the aerospace industry. But the university is far from reaching its final frontier.

In recent years, UMaine researchers have been developing the state’s first small research satellite with the University of Southern Maine …

An Ethical Discussion About The Responsibility For Protection Of Minors In The Digital Environment: A State-Of-The-Art Review, Charles Alves De Castro, Aiden Carthy, Isobel Oreilly Dr

Articles

Many ethical questions have been raised regarding the use of social media and the internet, mainly related to the protection of young people in the digital environment. In order to critically address the research question "who is responsible for ethically protecting minors in the digital environment?", this paper will review the main literature available to understand the role of parents, the government, and companies in protecting young people within the digital environment. We employed a holistic process that covers a state-of-the-art review and desk research. The article is divided into four sessions; (1) Government Policies from the European Union (EU) …

S6e11: How Can Teaching Innovation Fuel Maine’S Economy?, Ron Lisnet, Renee Kelly, Amber Boutiette, Tyler Delargy

The Maine Question

Innovation fuels entrepreneurship in Maine. In recent years, several small business startups with novel ideas for products have created and sold them at a global scale. For more than a decade, the University of Maine Foster Center for Innovation has collaborated with students, faculty, staff, startups and established organizations, and offered courses and other resources on how to innovate. It also serves as a hub for commercializing and developing businesses from university research.

In the final episode of Season 6 of “The Maine Question,” Renee Kelly, assistant vice president of innovation and economic development at UMaine, discusses how innovation occurs, …

Ua12/2/1 Best Of The Hill, Wku Student Affairs

WKU Archives Records

Magazine edition of the College Heights Herald.

• WKU Favorites
• Food & Drink
• Cambridge Market
• Clothing & Gifts
• Things to Do
• Miscellaneous

Ua19/16/1/5 Hilltopper Golf 2021-22 Season Statistics, Wku Athletic Media Relations

WKU Archives Records

Statistical analysis of the 2021-22 men's golf team season.

Ua19/16/1/5 Lady Topper Golf 2021-22 Season Statistics, Wku Athletic Media Relations

WKU Archives Records

Statistical analysis of the 2021-22 women's golf team season.

The Evolution Of The Internet And Social Media: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy

Articles

This article reviews and analyses factors impacting the evolution of the internet, the web, and social media channels, charting historic trends and highlight recent technological developments. The review comprised a deep search using electronic journal databases. Articles were chosen according to specific criteria with a group of 34 papers and books selected for complete reading and deep analysis. The 34 elements were analysed and processed using NVIVO 12 Pro, enabling the creation of dimensions and categories, codes and nodes, identifying the most frequent words, cluster analysis of the terms, and creating a word cloud based on each word's frequency. The …

Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy

Articles

This review focused on three main areas, "Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective". This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents‘ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a regular search using electronic journal databases and secondary data …

S5e7: What Career Opportunities Exist In The Outdoor Recreation Industry?, Ron Lisnet, Chris Bartram, Ryan Scott, Lauren Jacobs, Karen Beeftink

The Maine Question

Maine is known as Vacationland to lovers of outdoor recreation from around the world. An industry grew out of Mainers’ and tourists’ passion for hiking, biking, kayaking, skiing and other outside pastimes, and it generates $3 billion in economic activity for the state. The Outdoor Leadership program at UMaine was created to take advantage of this opportunity.

Working with an existing program at the University of Maine at Machias and University of Maine Cooperative Extension 4-H camps, this new program is preparing students for careers in tourism, education and other fields that pertain to outside activities and learning. In this …

S5e5: What Opportunities Exist In Sports Management?, Ron Lisnet, Jason Harkins, Muralee Das

The Maine Question

Sports have significant value for many people for various reasons. It serves as entertainment for some, a passion for others and a $1.3 trillion international industry for entrepreneurs.

College students studying business will find many career opportunities in sports management upon graduation. The Maine Business School at UMaine capitalized on the demand for college graduates with business degrees by creating a new sports management major. In this episode of “The Maine Question” podcast, we explore the employment prospects in the sports management field with Jason Harkins and Muralee Das, Maine Business School faculty who helped create this new major at …

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU women's basketball team from August to December 2021.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU basketball team from August to December 2021.

Ua42 Division Of Extended Learning & Outreach, Wku Archives

WKU Archives Collection Inventories

Records created by and about the Division of Extended Learning & Outreach.

The Future Of Tv And Online Video Platforms: A Study On Predictors Of Use And Interaction With Content In The Egyptian Evolving Telecomm, Media & Entertainment Industries, Hesham O. Dinana, Rasha Allam

Faculty Journal Articles

This study examines the future of TV and online video platforms in the evolving Egyptian market through using the predictors of use and interaction. Built on the unified theory of acceptance and use of technology, and the theory of technology discontinuities and platforms development, this study extends its framework to explore the relationship between the intention of use and the interaction with content behavior. A sample size of 396 university students answered the survey questions. Unlike other studies, the study found that the perceived ease of use (PEU) is the only variable that is positively correlated to the intention to …