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Full-Text Articles in Business
Don’T Look Up: Hyperobjects And Bland Branding, Chloe Preece
Don’T Look Up: Hyperobjects And Bland Branding, Chloe Preece
Markets, Globalization & Development Review
Popular reviews of Don’t Look Up have been polarised, ranged from admiring to dismissive. This Netflix comedy satirises the difficulty of compelling the uninterested to care and the failure of government to tackle our imminent extinction. As such, we are left with the question as to whether it is still possible, in 2022, to find humour in a film about the end of the world? Ultimately, the film is the product of the discourse it satirises; the star-studded cast and their activist message is lost in a failure to hold to account those most responsible for global warming by focusing …
At The Nexus Between The National And The Global: The Discursive Construction Of The Turkish Halal Market In The Neoliberal Age, Yesim Kaptan
Markets, Globalization & Development Review
This article analyzes a recently emerging halal market in Turkey and illuminates how discursive strategies foster the halal movement in an Islamic culture, and in a neoliberal economy. By exploring websites of the Turkish halal regulatory institutions and employing critical discourse analysis of the media materials, I demonstrate how Islamic actors (halal certification institutions and businesses) adapt, appropriate, and contest different discursive strategies to achieve legitimacy, to compete for distinction and to acquire power in a newly emerging and fiercely competitive, yet a globally defined field in a national economy. The discursive contestations of the actors shaped by the ambivalent …
The Unfree Space Of Play: Emergence And Control In The Videogame And The Platform, Logan Brown
The Unfree Space Of Play: Emergence And Control In The Videogame And The Platform, Logan Brown
Markets, Globalization & Development Review
This article attempts to understand the economic and informatic ramifications of the convergence between increasingly connective games and massive online platforms by considering recent trends in both that center around designing for emergence. Scholarship on emergence as a property of games overwhelmingly treats emergent design as a liberating force that privileges player agency in a virtual space. Yet, as games fuse with surrounding platform ecosystems like Steam, Facebook, and Google, those emergent behaviors are subject to vast systems of inscription that analyze user behavior in order to reshape the free space of emergence and extract greater social and financial capital. …
How Do Soap Operas Affect The Poor? Experiences Of Turkish Women, Aras Ozgun, Dicle Yurdakul, Deniz Atik
How Do Soap Operas Affect The Poor? Experiences Of Turkish Women, Aras Ozgun, Dicle Yurdakul, Deniz Atik
Markets, Globalization & Development Review
The cultural aspects of poverty remain a relatively understudied subject in marketing and media studies: both fields have been concerned mostly with reaching populations with certain level of purchasing power. This study shows the effects of mass media (specifically the soap opera viewership that constitutes “media exposure”) in the low income context especially for women. Adopting a qualitative approach, also inspired by the New Audience Research in media studies, we conducted 40 in-depth interviews with Turkish women in poverty. Our findings show that identifying themselves with the fictional soap opera characters, women drive emotional fulfillment, at times finding what they …