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An Analysis Of International Soccer Fans’ Knowledge Of Qatar, Perceptions Of Qatar’S Country Image, And Intention To Support The 2022 Fifa World Cup, Taleb Al-Adbah
USF Tampa Graduate Theses and Dissertations
International sporting competitions have become an essential tool for countries to promote a favorable image of themselves around the world. This study focuses on the FIFA 2022 World Cup, which will be hosted by Qatar - the first Arab country ever to host the event. Since 2010, when Qatar was awarded the FIFA 2022 World Cup, several studies have shown that soccer fans are hesitant to attend matches in Qatar. This study investigates the correlations between soccer fans’ level of knowledge, soccer fans’ perception of Qatar using a 4D model of country image, and soccer fans’ behavioral intention to support …