Business Commons^™

S5e7: What Career Opportunities Exist In The Outdoor Recreation Industry?, Ron Lisnet, Chris Bartram, Ryan Scott, Lauren Jacobs, Karen Beeftink

The Maine Question

Maine is known as Vacationland to lovers of outdoor recreation from around the world. An industry grew out of Mainers’ and tourists’ passion for hiking, biking, kayaking, skiing and other outside pastimes, and it generates $3 billion in economic activity for the state. The Outdoor Leadership program at UMaine was created to take advantage of this opportunity.

Working with an existing program at the University of Maine at Machias and University of Maine Cooperative Extension 4-H camps, this new program is preparing students for careers in tourism, education and other fields that pertain to outside activities and learning. In this …

S5e5: What Opportunities Exist In Sports Management?, Ron Lisnet, Jason Harkins, Muralee Das

The Maine Question

Sports have significant value for many people for various reasons. It serves as entertainment for some, a passion for others and a $1.3 trillion international industry for entrepreneurs.

College students studying business will find many career opportunities in sports management upon graduation. The Maine Business School at UMaine capitalized on the demand for college graduates with business degrees by creating a new sports management major. In this episode of “The Maine Question” podcast, we explore the employment prospects in the sports management field with Jason Harkins and Muralee Das, Maine Business School faculty who helped create this new major at …

The Value Of Social Media Advertising Strategies On Tourist Behavior: A Game-Changer For Small Rural Businesses, Nory B. Jones, Patti Miles, Tanya Beaulieu

Marketing Faculty Scholarship

Nature-based tourism represents a growing sector within the tourism industry, and these interests could help improve the conditions of economically disadvantaged rural communities. The new digital landscape, including Internet and social media usage, represents a critical strategic opportunity to inform, educate and reach these tourism segments. The present research examines the impact of social media advertising on nature-based tourism within rural communities. In this research, we utilize the COBRA (Consumers’ Online Brand-Related Activities) model (Muntinga et al., 2011) of consumer behavior to assess the impact social media advertising plays in generating Pre-Consumption, Consumption, Creation, Contribution, and Engagement in rural business. …