Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Academic Publications (1)
- Advertsement (1)
- Andragogy (1)
- Aquaculture and Fisheries (1)
- Community-based Research (1)
-
- Comunicación escrita (1)
- Comunicación estatal (1)
- Comunicación institucional (1)
- Cross-cultural (1)
- Elevator speech (1)
- Gestión Pública (1)
- Graduate students (1)
- Management education (1)
- Provincia de Buenos Aires (1)
- Public speaking (1)
- Rhetorical situation (1)
- Semiotics (1)
- Semiotics in advertisement (1)
- Survey research (1)
- Workshops (1)
Articles 1 - 6 of 6
Full-Text Articles in Business
The Rhetorical Situation Meets Adult Education: A Public Speaking Workshop For B-School Graduate Students, Lindsey Ives, Janet Tinoco, Sally Blomstrom
The Rhetorical Situation Meets Adult Education: A Public Speaking Workshop For B-School Graduate Students, Lindsey Ives, Janet Tinoco, Sally Blomstrom
Lindsey Ives
The Digital Dionysus: Nietzsche & The Network-Centric Condition
The Digital Dionysus: Nietzsche & The Network-Centric Condition
Dan Mellamphy
No abstract provided.
La Comunicación Escrita En El Ámbito Público: Una Experiencia En La Provincia De Buenos Aires, Federico Del Giorgio Solfa, Luciana Mercedes Girotto
La Comunicación Escrita En El Ámbito Público: Una Experiencia En La Provincia De Buenos Aires, Federico Del Giorgio Solfa, Luciana Mercedes Girotto
Federico Del Giorgio Solfa
A Different Smile, A Different Story: Global Advertising Adaptation For Chinese, Lin Shengdong, Paul Van Den Hoven
A Different Smile, A Different Story: Global Advertising Adaptation For Chinese, Lin Shengdong, Paul Van Den Hoven
Paul van den Hoven
In the early 20th century (as well as today), global brands tend to adapt their global advertisements for Chinese consumers. A corpus of USA ads and Chinese ads for global brands of the early 20th century shows that ads originating in USA are seldom used without alterations for the Chinese market. However, the ads made in the USA do commonly serve as templates for the Chinese ad design. In these cases, there are usually more substantial adaptations than a mere ‘translation’ of verbal parts. A corpus of such obviously ‘paired’ advertisements enables us to study the ‘construction’ of the Chinese …
बाधकृत मैदानी आद्र क्षेत्रो में मातस्यकी प्रबंधन (Fisheries Management In Floodplain Wetlands), Ganesh Chandra
बाधकृत मैदानी आद्र क्षेत्रो में मातस्यकी प्रबंधन (Fisheries Management In Floodplain Wetlands), Ganesh Chandra
Ganesh Chandra
No abstract provided.
The Social Uses Of Advertising, Mark Ritson, Richard Elliott
The Social Uses Of Advertising, Mark Ritson, Richard Elliott
Mark Ritson
Advertising research has focused exclusively on the solitary subject at the expense of understanding the role that advertising plays within the social contexts of group interaction. We develop a number of explanations for this omission before describing the results of an ethnographic study of advertising's contribution to the everyday interactions of adolescent informants at a number of English high schools. The study reveals a series of new, socially related advertising-audience behaviors. Specifically, advertising meanings are shown to possess social uses relating to textual experience, interpretation, evaluation, ritual use, and metaphor. The theoretical and managerial implications of these social uses are …