Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Good Communications: Why It’S Essential To Winning Elections, Matthew J. Levin Mpa, Jd
Good Communications: Why It’S Essential To Winning Elections, Matthew J. Levin Mpa, Jd
The Journal of the Michigan Dental Association
The article emphasizes the pivotal role of strategic communications in winning elections and guiding prospective political candidates in developing effective communication plans. The modern electoral landscape demands that candidates master the art of communication to connect with voters and convey their mission effectively.
The article highlights two key components of communication: crafting compelling messages and delivering them adeptly. The former involves developing a series of messages, starting with an elevator pitch and talking points, while the latter requires diligent practice.
The role of media in campaigns is explored, differentiating between earned and paid media. Earned media, generated organically through viral …
The Mda Public Education Campaign: An X-Ray View, James Pond, Matt Maguy
The Mda Public Education Campaign: An X-Ray View, James Pond, Matt Maguy
The Journal of the Michigan Dental Association
The MDA Public Education Campaign has achieved significant engagement, surpassing previous milestones in video views and Find-a-Dentist searches. The article delves into the campaign's success, emphasizing its educational focus and strategic use of digital platforms. It explores the campaign's structure, target audience, and the integration of the Find-a-Dentist tool. With a shift from traditional TV commercials to digital advertising, the campaign's adaptability and real-time metrics are highlighted. The piece concludes by providing insights into the campaign's funding, oversight, and the content of the 2022 initiatives.