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Full-Text Articles in Business

Life Beyond The Like: Uses & Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash Oct 2015

Life Beyond The Like: Uses & Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash

College of Journalism and Mass Communications: Theses

One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses …


Ua12/2/1 Healthy Living Guide, Wku Student Affairs Sep 2015

Ua12/2/1 Healthy Living Guide, Wku Student Affairs

WKU Archives Records

Special healthy living edition of the College Heights Herald.

  • Moore, Brittiny. Sustainability Committee to Create a Healthier Campus Environment
  • Matthews, Carly. WKU Addresses Food Waste in Beneficial Methods – Sustainability, Dining Services
  • Sullivan, Tommy. Students Explore Different Ways to Get Up the Hill
  • Mayo, Marcel. Students on SNAP: Hilltoppers Offer Insight Into Healthy Diet On a Budget – Supplemental Nutrition Assistance Program
  • Davis, Sydney. Group X Classes Offer a Nontraditional Workout – Physical Fitness
  • Pettway, Shantel. Popular Versus Unpopular Foods on Campus – Dining Services, Restaurants
  • Moore, Mollie. Where to Find the Best Vegan Food on Campus – Dining Services, …


A Primer On Grant Writing For Foundation Support For First-Time Grant Writers In Academic Libraries: Challenges And Opportunities, Peter L. Kraus Sep 2015

A Primer On Grant Writing For Foundation Support For First-Time Grant Writers In Academic Libraries: Challenges And Opportunities, Peter L. Kraus

Library Philosophy and Practice (e-journal)

In a majority of academic disciplines, grant writing is a skill that is often self-taught or acquired informally by trial and error. Few academic disciplines have grant writing as standard part of their curriculum at the graduate level. In the past, grant writing has received little or no emphasis in traditional library education since library science faculty themselves have a poor record of pursuing external funding. Yet, grant writing is a critical skill for new and experienced librarians. For many librarians, the prospect and challenge of writing a grant can seem daunting; however, with institutional support and the support of …


Fundamentals Of Library Instruction, Darren Sweeper Jun 2015

Fundamentals Of Library Instruction, Darren Sweeper

Sprague Library Scholarship and Creative Works

No abstract provided.


Ua19/16/1 2015-16 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations Jan 2015

Ua19/16/1 2015-16 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Archives Records

WKU track and field media guide for 2015-16 season.


Ua19/16/1/1 Hilltopper Baseball 2015 Media Guide, Wku Athletic Media Relations Jan 2015

Ua19/16/1/1 Hilltopper Baseball 2015 Media Guide, Wku Athletic Media Relations

WKU Archives Records

2015 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.


Ua19/16/1 Wku Hilltoppers 2015-16, Wku Athletic Media Relations Jan 2015

Ua19/16/1 Wku Hilltoppers 2015-16, Wku Athletic Media Relations

WKU Archives Records

2015-16 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.


Ua12/2/2 2015 Talisman: Resurgence, Wku Student Affairs Jan 2015

Ua12/2/2 2015 Talisman: Resurgence, Wku Student Affairs

WKU Archives Records

2015 Talisman yearbook.

  • Osborne Sam. Into the Woods – Big To-Do Music & Arts Festival
  • Spalding, Shelley. The Outliers – Greeks
  • Badjie, Haddy. The Right to Live – Racism
  • Gibson, Helen. Net Worth – Soccer
  • Greer, John. Sustaining Seasons – Sustainability
  • Wegert, Sally. Bloom – Eva Ross
  • Cislo, Everett. Harvest – Hemp
  • Kolb, William. Preserve – John All
  • Voorhees, Jessica. Making Strides – Track & Field
  • Greer, John. The Science Guy – Bill Nye
  • Cole, Tanner. Lip Service – Rocky Horror Picture Show
  • Belknap, Abby. Race to the Senate
  • Gibson, Helen. Game of Loans – Student Financial Aid
  • Belknap, Abby. …