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Full-Text Articles in Business
Ionad Cois Locha: 20 Years On, Gerry Mortimer
Ionad Cois Locha: 20 Years On, Gerry Mortimer
Case studies
Early in 2007, Seamus Gallagher watched from his modest attic office at Ionad Cois Locha as the last main steel beam was lifted into place right outside his window. The new venue was at last taking shape. Already it was a month or more behind schedule because the violent storms of late 2006 had meant that the steel frame could not be erected until now, and it would be at least May before the building would be completed. It had been planned to be ready by April before the main tourist season.
Ecoserve (Ireland), Thomas Cooney
Ecoserve (Ireland), Thomas Cooney
Case studies
Roisin Nash had just finished reading a new report that had recently been launched by the Minister for Communications, Marine and Natural Resources Noel Dempsey at the headquarters of the Marine Institute at Oranmore in County Galway. The report, entitled ‘Sea Change – A Marine Knowledge, Research and Innovation Strategy for Ireland 2007- 2013’, presented a national agenda (comprising of science, research, innovation, and management) aimed at a complete transformation of the Irish maritime economy. Roisin felt that the report provided a clear and realistic picture of future opportunities and challenges within the Irish marine industry, and that it would …
Guardian Angel (Ireland), Thomas Cooney
Guardian Angel (Ireland), Thomas Cooney
Case studies
It was the summer of 2006 and three friends of many years had come up with a business idea that they believed could be a money-spinner for all of them. Maria Harrison, Krystle Malone and Marie Lyons had all been students at the Technological University Dublin and had recently completed their degree in Marketing. As part of their programme, they had taken a course on Entrepreneurship by way of interest rather than any deep-rooted desire to start their own business. But now, they are about to meet a venture capital company to ask for €300,000 to get the business started. …
Green Engineering Services Limited, Gerry Mortimer
Green Engineering Services Limited, Gerry Mortimer
Case studies
“Sometimes in my darker moments I think that, if I had ducks they’d drown, and this is one of those moments. You will have heard the announcement that Fruit of the Loom are closing down the remainder of their operations in the northwest”, Manus Green said, discussing his latest predicament with his friend and occasional advisor Paul Staunton. Manus with his wife Claire, was owner of Green Engineering Services Ltd., a small precision engineering company based on an industrial estate in West Donegal.
Food Retailing In Ireland: At A Crossroads Of Change, Edel Foley
Food Retailing In Ireland: At A Crossroads Of Change, Edel Foley
Case studies
As a consultant in comparative retailing systems, Ulrike Johnson is responsible for advising international retailers about brands, markets, and key drivers of change. Her current assignment involves advising a European food retailer about current trends and prospects in the food retailing business in the Republic of Ireland, with a view to assessing the possibility of entering the market.
Buy4now: Ireland's Online Shopping Centre, Joseph Coughlan, Aileen Kennedy
Buy4now: Ireland's Online Shopping Centre, Joseph Coughlan, Aileen Kennedy
Case studies
In February 2004 the CEO of Buy4Now, Ali Murdoch, finds himself in the enviable position of having several growth avenues and opportunities for company expansion to pursue. Domestically, he has issues such as customer acquisition and retention, new processes such as Central Checkout technology, growth in the adoption of broadband technology, the addition of new partners to the portal and the management and growth of advertising revenue demand attention. Recruiting additional staff is also on the agenda for 2004 across several functional areas.
General Records (Ireland), Thomas Cooney
General Records (Ireland), Thomas Cooney
Case studies
Standing outside a pub, Billy Barrett and Martin Murphy faithfully obeyed the no smoking ban that was now a feature of the Irish social scene. As they smoked their cigarettes, they discussed the singer/songwriter who played inside the premises that they stood against so nonchalantly. The gig was enjoying a great reception, with the crowd enthusiastically applauding the eclectic mix of blues, rock, and traditional music. ‘Well, Billy, how would fancy starting a record company?’ asked Martin, as if it was not really a challenge. ‘The singer playing inside wants to record a CD but she has no label. I …
Rte Publishing Ltd, Gerry Mortimer
Rte Publishing Ltd, Gerry Mortimer
Case studies
The publishing division came into being as RTE Publishing Ltd in May 2003. Muirne Laffan was appointed Executive Director of RTE Publishing. Having spent several years in New York with the advertising agency McCann Erickson, Muirne had joined RTE to head up its commercial activities division some 18 months previously. With the reorganisation, some of these activities had been moved. Thus, for example, TV programme sales became part of the TV division to ensure that issues involved in programme sales were incorporated into programme planning at an early stage.
In The Eye Of A Storm: Battling With The Discounters In A Local Market, Mary Wilcox, Edmund O'Callaghan
In The Eye Of A Storm: Battling With The Discounters In A Local Market, Mary Wilcox, Edmund O'Callaghan
Case studies
Chris Harmon, senior manager with the Moriarty Group of SuperValu symbol stores, sat at his desk contemplating the future. Despite the intensifying challenges of a dynamic grocery market he was well satisfied with the success of the Group’s three supermarkets. The three stores, owned by Luke Moriarty, operate under the aegis of the Musgrave Group of independent SuperValu retailers. These independent retailers had not only survived Tesco’s arrival in Ireland, but the group as a whole had grown market share.
Stuart Crystal, Gerry Mortimer
Stuart Crystal, Gerry Mortimer
Case studies
In August 1995 the crystal manufacturing firm of Stuart and Sons was purchased by Waterford Wedgewood plc. The company, which had been family owned since its inception, had not been profitable for some years. After the takeover the initial focus was on operational issues. Those took longer to resolve than had been anticipated.
Focusing On Logistics To Improve Customer Service: The Case Of Transnational Optical, Mary Wilcox
Focusing On Logistics To Improve Customer Service: The Case Of Transnational Optical, Mary Wilcox
Case studies
Siobhan Ward, Supply Chain Director for Transnational Optical in Ireland, considered what the plant management team had to achieve. The team had decided that decisive action was needed to increase control of the supply chain with a view to improving customer service and removing ‘noise’ from the system.
Who Cares, Wins: The Students 10k Walk For The Chernobyl Children's Project, Joe Mcgrath
Who Cares, Wins: The Students 10k Walk For The Chernobyl Children's Project, Joe Mcgrath
Case studies
Julian de Spainn, President of the Union of Students in Ireland looked around The Hub, a student bar in the Dublin City University campus. He was exhausted. So were the twenty or so people around him. Most of those present were fellow officers in USI. Earlier that day, Julian had witnessed a unique event in Irish student history. It was an event of which he was justifiably proud.
Iontas.Com: Marketing A Software Product, Gerry Mortimer
Iontas.Com: Marketing A Software Product, Gerry Mortimer
Case studies
The year 2001 was a momentous one for most companies in the IT sector with dramatic drops in both profit and market sentiment. Few businesses in the sector were immune to the upheaval. Fortunes had been lost, at least on paper, and many dot.com businesses had folded. While telecoms businesses had been the hardest hit among established concerns, the gloom was widespread.
Working Up A Tan, Gerry Mortimer
Working Up A Tan, Gerry Mortimer
Case studies
Ann McLean looked down again at the brochure on her desk. The blue-eyed, white toothed blond, complete with her glowing tan, stared back at her. She opened the small A4 sized brochure and quickly scanned its contents. It was typical ‘Americanese’ and was obviously targeted at the beauty saloons and beauticians. It extolled the virtues of a tanning system called ‘Sunkissed’. She had promised her friend, Susan, that she would at least give her an indication later that week, of whether she was prepared to invest in a project to launch the tanning system in Ireland, and possibly the UK.
National Irish Bank: Coping With A Crisis And Beyond, Gerard Mortimer
National Irish Bank: Coping With A Crisis And Beyond, Gerard Mortimer
Case studies
As March 1998 drew to a close, management at National Irish Bank (NIB) would have been forgiven for believing that the bank’s situation could not get any worse. The bank had just issued a robust defence of its position in relation to an off shore bond scheme which had been the subject of much media and political debate for the previous two months. In particular, it had severely criticised RTE, the state owned television and radio corporation, and the two RTE journalists who had broken and dominated the story.
Waterford Crystal: The Chairman's Challenge, Gerry Mortimer
Waterford Crystal: The Chairman's Challenge, Gerry Mortimer
Case studies
As he eased his car out the gates of Castlemartin on a lovely evening in May 1995, Redmond O’Donoghue mused on the meeting which had just finished. Dr A.J.F. O’Reilly, non executive Chairman of Waterford Wedgwood Plc, had brought senior management of the group to his Irish residence in County Kildare for an informal discussion on future strategy. The group comprised two distinct major subsidiaries, Waterford Crystal which produced crystal glass and Josiah Wedgwood whose main business was ceramic tableware. Redmond was Chief Operating officer of Waterford Crystal. With the impending retirement of the current Chief Executive, Paddy Galvin, Redmond …
Blooming Clothing, Edel Foley
Blooming Clothing, Edel Foley
Case studies
Blooming Clothing was established in 1985 by O’Byrne and two other partners. The aim was to specialise in a niche of the women’s outerwear market: maternity wear. The company started business with a retail outlet in Dublin and sold maternity wear under the Blooming label, which it outsourced through local suppliers. When this arrangement proved unsatisfactory, Blooming turned to manufacturing its own lines.
Fire Hose Technologies, Gerry Mortimer
Rockers For Walkers, Gerry Mortimer
Rockers For Walkers, Gerry Mortimer
Case studies
In 1995, James Boylan and Sons Ltd. was celebrating its fiftieth year of trading, though its origins dated back further. It was still mostly owned by the Boylan family who had controlled it since its inception. The company was based in the tiny and now largely deserted village of Mullan close to Emyvale in Co. Monaghan in the Republic of Ireland.
Irish Hardware Wholesalers, Aidan O'Driscoll, John Murray Dr.
Irish Hardware Wholesalers, Aidan O'Driscoll, John Murray Dr.
Case studies
This case study deals with the following issues: industry analysis and understanding the business system; generic competitive strategies; innovating business practice and sustaining competitive advantage.
Great Southern Hotels, Aidan O'Driscoll, John Murray Dr.
Great Southern Hotels, Aidan O'Driscoll, John Murray Dr.
Case studies
This case study deals with the following issues: strategic choice and turnaround strategy: role of marketing in the process; sustaining market force; public sector enterprise; tourism/hospitality industry and national planning.
Braycott Foods, Gerry Mortimer
Braycott Foods, Gerry Mortimer
Case studies
This case study deals with the following issues: product development; positioning and rationalisation; consumer research; channels of distribution; international marketing; synergy in acquisition; developing a marketing plan.
Slims Matches, Aidan O'Driscoll
Slims Matches, Aidan O'Driscoll
Case studies
This case study deals with the following issues: market segmentation; return on investment; pricing, promotion and merchandising; prodcut cannibalisation; role of market research.
K-Line Kitchens, Aidan O'Driscoll, John Murray Dr.
K-Line Kitchens, Aidan O'Driscoll, John Murray Dr.
Case studies
This case study deals with the following issues: developing a basic marketing awareness and direction in the case of a small company; understanding consumer behaviour and market research; analysing company capability and competitors; price/quality issues, product development, distribution channels and promotion.
Colorcare, Aidan O'Driscoll, John Murray Dr.
Colorcare, Aidan O'Driscoll, John Murray Dr.
Case studies
The issues this case study deals with are: Managing in the marketing function in regard to product development, pricing, promotion and channel selection; in particular how distribution channels non only evolve but can change dramatically, and the consequence reconfiguring of the marketing mix.
Euro Coach Builders, Gerry Mortimer
Euro Coach Builders, Gerry Mortimer
Case studies
Joe Ferry was a native of the Gaeltach region of Gweedore in the north western part of Donegal. The county of Donegal itself occupies the north west corner of Ireland. Its geographical position is unusual in that it is virtually bounded on all sides by the Atlantic Ocean or the border with Northern Ireland, though the county is part of the Irish Republic. In the south of the county the neck of land linking Donegal with the Irish Republic is less than 5 miles wide at one point. The partition of Ireland in 1922 deprived the county of much of …
Equity Bank, Aidan O'Driscoll
Equity Bank, Aidan O'Driscoll
Case studies
This case study deals with the following issues: product and service definition; market analysis and segmentation; niche marketing; developing and setting in place a new business strategy.
Lifetime Assurance, Aidan O'Driscoll
Lifetime Assurance, Aidan O'Driscoll
Case studies
This case study deals with the following issues : organisation development and corporate culture in implementing strategy ; customer relationship managment and service quality; winning market focus.
Actionaid, Aidan O'Driscoll
Actionaid, Aidan O'Driscoll
Case studies
The issues which this case study deals with are;Marketing for the non-profit organisation, developing and implementing a ploan, consumer research, donor channels, promotion, advertising and media decision-making.
Agra Trading, Aidan O'Driscoll, John Murray Dr.
Agra Trading, Aidan O'Driscoll, John Murray Dr.
Case studies
The issues this case study deals with are; Industry structural analysis, understanding the business system, from commodity products to niche marketing, feasibility of launching an international branded product from Ireland.