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Full-Text Articles in Business
The Impact Of Country-Of-Origin On The Liability-Of-Foreignness In The Acceptance Of Products In The Global Marketplace, Natascha Loebnitz, Michael Harvey
The Impact Of Country-Of-Origin On The Liability-Of-Foreignness In The Acceptance Of Products In The Global Marketplace, Natascha Loebnitz, Michael Harvey
Association of Marketing Theory and Practice Proceedings 2013
Upon entering a foreign market, multinational corporations (MNCs) encounter business environments that are far more diverse and complex that what they are attuned to experiencing in their home market. MNCs face inherent encumbrances due to spatial distance, unfamiliarity with the local environment, differential treatment by the host country, and costs imposed by the homecountry environment, pertaining to the construct liability of foreignness (LOF). While prior research empirically demonstrated LOF’s existence at firm level of analysis with respect to various costs (e.g. survival, revenue, labor lawsuits, profitability), surprisingly little empirical work has been conducted on marketing derived costs, particularly at the …
Influence Of Social Motivations On Spectator Consumption Behavior Of A Formula One Grand Prix Event, Kevin K. Byon, Suk-Kyu Kim, Jae-Gu Yu, James J. Zhang, Chong Kim
Influence Of Social Motivations On Spectator Consumption Behavior Of A Formula One Grand Prix Event, Kevin K. Byon, Suk-Kyu Kim, Jae-Gu Yu, James J. Zhang, Chong Kim
Association of Marketing Theory and Practice Proceedings 2013
The purpose of this study was to examine the relationship between spectator motivation and sport consumption behavior in the context of F-1 events. Respondents were spectators from three Formula One (F-1) races held in Shanghai, China. Through a structural equation modeling analysis, Achievement Seeking and Salubrious Effects were found to be related to repurchase intentions. Three motivating factors (i.e., Achievement Seeking, Entertainment, and Catharsis) were also found to be associated with Word-of-Mouth intentions concerning F-1 events.
Brand Equity And Brand Equity Scale Developments: A Literature Review, Sally Baalbaki
Brand Equity And Brand Equity Scale Developments: A Literature Review, Sally Baalbaki
Association of Marketing Theory and Practice Proceedings 2013
Brand equity is perhaps the most important marketing concept in both academia and practice (Christodoulides and de Chernatony, 2010; Keller and Lehmann, 2006). Academics want to understand how brand equity is measured and what it means for a company, while practitioners want to understand how to influence consumer decisions with respect to different brand purchases in order to increase their brand equity. The term came into use during the late 1980’s; and the importance of conceptualizing, measuring, and managing brand equity has grown rapidly in the eyes of practitioners and academics alike (e.g. Aaker, 1991, 1996; Aaker and Keller, 1990; …
The Inmates Are Running The Asylum: The Role Of A Consumer Mentality In Higher Education And Exploring How It Can Be Overcome, Stephen S. Batory, Anne Heineman Batory, David J. Burns, John Lanasa, Randy Stuart
The Inmates Are Running The Asylum: The Role Of A Consumer Mentality In Higher Education And Exploring How It Can Be Overcome, Stephen S. Batory, Anne Heineman Batory, David J. Burns, John Lanasa, Randy Stuart
Association of Marketing Theory and Practice Proceedings 2013
Serving and satisfying customers is often viewed as the primary function of businesses. Consequently, a customer orientation, or a focus on determining customers’ wants and needs and designing and offering products to satisfy them, is a key concept within marketing. Is the importance of a customer orientation also true in higher education? Several believe that it is. The answer to the question of who is the customer in higher education, however, is less clear. Historically, society was viewed to be the primary customer of higher education – the purpose of higher education was viewed to produce educated individuals who possess …
Good Media Mix Strategies For Bad Times: Sequencing Optimizes, Marsha Loda, Barbara Carrick Coleman
Good Media Mix Strategies For Bad Times: Sequencing Optimizes, Marsha Loda, Barbara Carrick Coleman
Association of Marketing Theory and Practice Proceedings 2013
This paper summarizes an experiment which compares three commonly used marketing elements: advertising, Internet websites, and publicity. These elements are rated on two dependent variables: message acceptance (credibility and message strength), and message response (attitude and purchase intent). Direct effects of each variable are examined. Sequencing effects are also examined to see if it matters in what order potential customers encounter the marketing message. Results indicate that a website, used alone, can make a significant difference in message strength. However, to impact purchase intent, a multimedia campaign is necessary. The current study extends the authors’ 2005 research comparing only advertising …
Internal Marketing Implications Of Workplace Bullying: The Integration Of Multiple Perspectives, Mary F. Mobley, Michael C. Mobley, Richard Easley, Clinton Amos
Internal Marketing Implications Of Workplace Bullying: The Integration Of Multiple Perspectives, Mary F. Mobley, Michael C. Mobley, Richard Easley, Clinton Amos
Association of Marketing Theory and Practice Proceedings 2013
This special session will highlight marketing, behavioral, leadership, and legal perspectives of workplace bullying behavior and how such behavior can negatively affect an individual’s wellbeing and adversely impact an organization’s welfare. The discussion will be couched within an internal marketing framework with special emphasis on strategic implications. Behavioral aspects of those who bully and the impact that their behavior can have on their targets will be given special consideration. Also, various leadership issues that arise in workplace environments with respect to workplace bullying will be explored. Further, an overview of the legal ramifications of workplace bullying will be integrated into …
Is Fantasy Football’S Popularity Decreasing Fan Attendance? : A Social Identity Perspective, Stefan Sleep
Is Fantasy Football’S Popularity Decreasing Fan Attendance? : A Social Identity Perspective, Stefan Sleep
Association of Marketing Theory and Practice Proceedings 2013
When most people think of football they think of specific teams and the fans associated with the team. Fans close identification with their team has made the National Football League (NFL), the most popular sports league in the United States. However, the NFL faces an interesting dilemma as fans are becoming more involved with league oriented activities, such as fantasy football, versus team specific activities which causes a dichotomy in league growth. Growth is increasingly being driven by league level activities, such as television and fantasy sports, while the core component of team revenues, game attendance, decreased from 2007 to …
An Examination Of British Charity Shop Shoppers, Robert Montgomery, Ariana Murray
An Examination Of British Charity Shop Shoppers, Robert Montgomery, Ariana Murray
Association of Marketing Theory and Practice Proceedings 2013
An increasing number of nonprofit organizations are developing charity shops to raise resources to support their charitable efforts. The United Kingdom currently has 9000 charity shops that take in annual revenues of 300 million British Pounds. Such stores seek donated merchandise . . . sell it . . . and use the proceeds to support philanthropic endeavors. As such, achieving a better understanding of charity shop shoppers can enhance performance of the charity shop which will, in turn, provide greater resources for helping others. The purpose of this study is to examine the processes by which charity shop shoppers: (1) …
Digital Word-Of-Mouth And The Gender Implications, Deborah H. Lester, Andrew M. Forman, Dolly D. Loyd, Tyra A. Burton
Digital Word-Of-Mouth And The Gender Implications, Deborah H. Lester, Andrew M. Forman, Dolly D. Loyd, Tyra A. Burton
Association of Marketing Theory and Practice Proceedings 2013
Consumers can now easily access data and exchange sentiments regarding products and services on an unprecedented scale, and often in real time, through digital connections. The Internet and mobile technologies have made sharing of information and opinions among consumers easier than ever. The capacity of online participants to inspire and transform perspectives has been touted to surpass the radical potency of television when it entered the consumer’s province during the 50’s. Men and women use social media sites to learn about new products, to become smarter shoppers and to feel good about a purchase they might have already made. College …
Examining Organizational Justice In The Context Of Lmx And The Effect Of Lmx On Trust And Job Performance, Yong-Ki Lee, Sally Kim, Mun-Hyun Son, Min-Seong Kim
Examining Organizational Justice In The Context Of Lmx And The Effect Of Lmx On Trust And Job Performance, Yong-Ki Lee, Sally Kim, Mun-Hyun Son, Min-Seong Kim
Association of Marketing Theory and Practice Proceedings 2013
Services marketing and organizational behavior researchers have studied factors that have a positive influence on employees’ job performance. They viewed that the manager’s role in dealing with his/her subordinates is critical in producing the desired outcomes such as employee job performance. This study based on organizational justice and Leader-Member Exchange (LMX) theory, presents and tests a model, in which relationships among justice, LMX, trust, and job performance are examined. More specifically, the study examines the impact of organizational justice on the quality of LMX and the effect of LMX on employees’ attitudinal and behavioral aspects (trust and job performance). The …
Gerald Sandusky And Penn State Child Sex-Abuse Scandal: A Case Of Administrative Non-Action Leading To A Severe Crisis., Ania Izabela Rynarzewska
Gerald Sandusky And Penn State Child Sex-Abuse Scandal: A Case Of Administrative Non-Action Leading To A Severe Crisis., Ania Izabela Rynarzewska
Association of Marketing Theory and Practice Proceedings 2013
Penn State/Sandusky scandal was one of the most controversial and publicized cases of 2011 and 2012. A high profile university football coach sexually abused 10 boys over period of 16 years. A problematic part of this case is that the university administration knew about coach’s behavior but did nothing to stop it. Sandusky was sexually abusing minors predominantly on the premises of The Penn State University over a period of 16 years. On June 22, 2012 Sandusky was found guilty of 45 of 48 counts of sex abuse of 10 boys while on October 9 he was sentenced to 30-60 …
Tension And Energy: Components Of Arousal And Their Effect On Intention To Give, Robert E. Pitts, Julia E. Blose, Rhonda W. Mack
Tension And Energy: Components Of Arousal And Their Effect On Intention To Give, Robert E. Pitts, Julia E. Blose, Rhonda W. Mack
Association of Marketing Theory and Practice Proceedings 2013
In the current study we explore a multidimensional conceptualization of arousal to better understand the effect of donation appeals incorporating negative messages on intention to give. More specifically, an experiment is conducted to determine whether varying the level of message negativity has an impact on donor intentions to give where the mechanism by which intentions increase is examined. Using structural equation modeling, the relationship between message negativity, two dimensions of arousal (tension and energy) and intention to donate is estimated. We collected data using the background of an on-campus fund raising program for abused Afghani women held at a mid-size, …
Attitude Versus Involvement: Predicting Ethically And Socially Responsible Consumption Behavior, Sacha Joseph-Mathews, Nicole Bieak-Kreidler
Attitude Versus Involvement: Predicting Ethically And Socially Responsible Consumption Behavior, Sacha Joseph-Mathews, Nicole Bieak-Kreidler
Association of Marketing Theory and Practice Proceedings 2013
Critics argue that the value gap (difference between what consumers say they care about and what they actually choose to purchase) suggests that ethical consumption is not as important as consumers imply. There is much talk about the ethical consumer “myth’ as consumers often claim to be interested in purchasing ethically and socially responsible products yet sales figures for green products often do not exceed 5% total product sales in any one category with organic fruits and vegetables being the one exception. Traditional models use consumer attitudes to the environment as a predictor of ethically and socially responsible consumption behavior …
Influence Of Atypical Choices By Dissociative And Aspirational Reference Groups On Preferences Of Consumers Varying On Social Comparison Proneness, Magdoleen Ierlan
Influence Of Atypical Choices By Dissociative And Aspirational Reference Groups On Preferences Of Consumers Varying On Social Comparison Proneness, Magdoleen Ierlan
Association of Marketing Theory and Practice Proceedings 2013
Using Festinger and Tesser’s work on social comparison as the theoretical framework, this study investigates how consumer spending is influenced by atypical spending in comparative reference groups. Specifically, two experiments examine how and why consumers, who exhibit either high or low tendencies to compare themselves with others, will alter their spending when they observe their aspirational (i.e., more affluent) and dissociative (i.e., less affluent) reference groups spending money in ways that are atypical. To test the strength of the influence of these comparisons, participants are asked to make consumer decisions with regard to public products (those used in front of …
Cognitive Dissonance And Online World Of Mouth, Kungpo Tao, Yan Jin
Cognitive Dissonance And Online World Of Mouth, Kungpo Tao, Yan Jin
Association of Marketing Theory and Practice Proceedings 2013
A growing number of customers use online consumer review as a means to express their opinions about the purchasing experience or the products through online feedback forums. The online forum not only provides customers with a powerful communicative tool but also impacts potential customers’ intention to patronize a brand or its association by publishing compliments or complaints. It seems to be appropriate to explain the motivation of word of mouth (WOM) when customers tend to reduce post-purchase dissonance by engaging in selective exposure, attitude change, and spreading WOM. Online word of mouth (eWOM) is basically WOM communication through the Internet; …
Marketing Faculty And Marketing Staff: Framework Of Shared Opportunity, Lynn W. Mcgee
Marketing Faculty And Marketing Staff: Framework Of Shared Opportunity, Lynn W. Mcgee
Association of Marketing Theory and Practice Proceedings 2013
Marketing faculty and university marketing professionals are finding opportunities to collaborate that deepen research in marketing for higher education, enrich the marketing student experience and enhance marketing effectiveness at their institutions. This exploratory research brief draws on two advancement experts to describe the potential-- and the challenges--of research in higher education marketing, reviews a sample of published research to identify the types of published collaborations and uses a case study of a public comprehensive university to identify types of marketing faculty/staff collaboration. As faculty across all disciplines are asked to take more leadership in marketing their schools and departments, marketing …
Customer Service Employees In Logistics, Dave Mcmahon, Stephen A. Lemay, Jeff Periatt, Rose Opengart
Customer Service Employees In Logistics, Dave Mcmahon, Stephen A. Lemay, Jeff Periatt, Rose Opengart
Association of Marketing Theory and Practice Proceedings 2013
This article provides a description of the changing needs and role of customer service employees, their competencies, job requirements, and training needs. Four key findings for developing effective training options are discussed. The data comes from an original research project funded by the Council of Logistics Management (CSCMP).
Online Learning: Best Practices And Online Technologies, Anita H. Whiting
Online Learning: Best Practices And Online Technologies, Anita H. Whiting
Association of Marketing Theory and Practice Proceedings 2013
This session seeks to provide a forum for discussing online technologies and best practices in online learning. Session seeks to provide an opportunity for faculty to discuss what strategies have worked well in their online classes and what obstacles they have encountered while teaching online. Session will also foster discussion about online technologies that faculty prefer to use and the benefits they gain from these technologies. Overall, session will help faculty learn more about how to be successful in the online classroom.
Social Media In The Business Curriculum Panel, Pauline Ash Ray, Jenny Swearingen, Paul Wilkens
Social Media In The Business Curriculum Panel, Pauline Ash Ray, Jenny Swearingen, Paul Wilkens
Association of Marketing Theory and Practice Proceedings 2013
Social Media has grown from an auxiliary chapter in a marketing text to an entire course in the curriculum, an undergraduate major, or a MBA specialty. The controversy now appears to be the extent of the coverage of the Social Media area. The challenge in examining social media’s role in the business curriculum is that there is a lack of empirical research on this subject. The purpose of this panel is to undertake an exploratory review of how social media has been utilized in the business curriculum of participants’ schools in response to the demands of the changing business landscape. …
Differentiating Financial Service Brands Through The Multilayered Service Strategy (Mss): Some Insights Insights From The Resource Based View Of The Firm, Olutayo Otubanjo
Differentiating Financial Service Brands Through The Multilayered Service Strategy (Mss): Some Insights Insights From The Resource Based View Of The Firm, Olutayo Otubanjo
Association of Marketing Theory and Practice Proceedings 2013
This paper examines how financial service organizations operating in the Nigerian banking industry can be effectively managed to achieve brand differentiation. In order to achieve this objective, a service brand model was reviewed and critiqued and a Multilayered Service Strategy (MSS) model was put forward as an effective model for service brand differentiation. Consequently, sixteen leading-edge marketing and communication practitioners were engaged to examine the effectiveness of the model through in-depth interviews. Findings from the analysis of data indicate that an effective differentiation of a service brand cannot be achieved through the adoption of a single business or organizational factor. …
National Brands Or Private Brands? A Regulatory Focus Perspective, Trang Phuc Tran, Joan Hubbard
National Brands Or Private Brands? A Regulatory Focus Perspective, Trang Phuc Tran, Joan Hubbard
Association of Marketing Theory and Practice Proceedings 2013
Drawing on existing literature, the current research is to investigate how regulatory focus moderates the influence of two aspects of message framing, i.e., attribute framing and risky choice framing, and their interactions on customer perception measured by four components: brand attitude, attitude toward the ad, purchase intention, and willingness to pay. A conceptual model was drawn to capture four hypothetical relationships: regulatory focus and attribute framing (H1), regulatory focus and brand type (H2), brand type and attribute framing (H3), and regulatory focus, brand type and attribute framing (H4). An experiment was conducted using 430 participants and a 2 (regulatory focus: …
American Marketing Students’ Attitudes Towards Online Classes, Sam Fullerton
American Marketing Students’ Attitudes Towards Online Classes, Sam Fullerton
Association of Marketing Theory and Practice Proceedings 2013
A sample of 304 American marketing students from four regionally diverse universities provided insight regarding their attitudes towards online education. Positives included scheduling flexibility, opportunities to take more classes offered by their own and by other universities, and the elimination of time and cost constraints. Most disconcerting was the absence of studentteacher interaction. Traditional and hybrid offerings were generally deemed to be superior to those courses using the “delivered entirely online (DEO)” format. Students need to be made more aware of the advantages of online education from both an educational and a temporal perspective. A meaningful segment is comprised of …
Using Client Based Projects (Cbss) In Mba Marketing Programs To Bridge The Gap Between Theory And Practice, Lynn C. Dailey
Using Client Based Projects (Cbss) In Mba Marketing Programs To Bridge The Gap Between Theory And Practice, Lynn C. Dailey
Association of Marketing Theory and Practice Proceedings 2013
The ability to apply marketing knowledge is a key skill needed by marketing graduates. This is especially true in MBA education. Historically, academics have stressed theory while practitioners have stressed practice. Experiential learning can bridge the gap between theory and practice. One important form of experiential learning is having students participate in client based projects (CBP). Many professors are hesitant to take on CBPs because they appear to be time intensive and riskier to manage as opposed to traditional case studies; however, this paper shows a step by step process for implementing CBPs in the classroom that has been successfully …
A Comparison Of Faculty Perceptions Of Academic Integrity In Private And Public Universities, Anne H. Batory, Stephen S. Batory
A Comparison Of Faculty Perceptions Of Academic Integrity In Private And Public Universities, Anne H. Batory, Stephen S. Batory
Association of Marketing Theory and Practice Proceedings 2013
Public and private institutions of higher education are challenged by academic integrity. In this study, faculty from over 100 U.S. private and public universities shared their perceptions of academic integrity issues such as academic dishonesty detection, awareness of punishments, the faculty as role models, personal values and the ethical image of administrative units. Results indicate perceptions differed by type of institution but not gender or teaching experience. Administrative units were influenced in public universities (but not private) by teaching experience. The results contribute to an understanding of the academic integrity environment underlying the performance of business education. Implications for research …
Teaching Marketing Science With Sensitivity Analysis, Samuel Wathen, Michael Latta
Teaching Marketing Science With Sensitivity Analysis, Samuel Wathen, Michael Latta
Association of Marketing Theory and Practice Proceedings 2013
In the workplace, marketing managers routinely deal with decision making. The application of Marketing Science to business decision making requires critical thinking in the form of sensitivity analysis to avoid bad outcomes. This paper deals with building quantitative analysis models that must be tested with sensitivity analysis. Two examples, one an advertising mix decision and a second a price and quality tradeoff decision. These examples are offered as illustrations of applying critical thinking thorough sensitivity analysis to make good marketing decisions.
Price Bundling Opportunities For The Charleston (Sc) Tourism Market, Mark Mitchell, Michael Collins, Gregory Turner, Jordan Smith
Price Bundling Opportunities For The Charleston (Sc) Tourism Market, Mark Mitchell, Michael Collins, Gregory Turner, Jordan Smith
Association of Marketing Theory and Practice Proceedings 2013
The Charleston area offers a rich mix of historical, cultural, educational, social, and natural entertainment options for visitors. This paper examines the possibility of price bundling of area attractions to offer a lower price to area visitors. Two options are advanced: Targeted Selections and Broader Selections. Finally, market-specific factor influencing implementation are discussed.
Identifying Key Factors Influencing Internet Shopping Behavior For E-Satisfaction, Chris A. Meyers
Identifying Key Factors Influencing Internet Shopping Behavior For E-Satisfaction, Chris A. Meyers
Association of Marketing Theory and Practice Proceedings 2013
With Internet shopping gaining more attention and momentum, a better understanding of the online consumer is now in the forefront of most retail strategies. The growth of online retailing or Internet shopping has provided the apparel industry with additional avenues to reach the consumer. Previous research has shown that consumers’ intent to purchase online is highly driven by their satisfaction. Studies have touted the growth of on-line shopping and the growing purchases of those with Internet access (Lin & Sun, 2009). In fact, apparel products have been consistently ranked as one of the most frequently purchased items through the Internet …
The Church Of Mac: An Initial Examination On The Loyalty Of Apple Customers, Caroline Pinson, Deborah J. C. Brosdahl
The Church Of Mac: An Initial Examination On The Loyalty Of Apple Customers, Caroline Pinson, Deborah J. C. Brosdahl
Association of Marketing Theory and Practice Proceedings 2013
The death of Apple’s CEO Steve Jobs left many in the business world wondering if Apple would also face a decline in health. However, the subsequent release and over-whelming demand of the new iPhone and iPad showed the world how much this product brand is loved by consumers. Yet what exactly makes Apple consumers loyal to Apple products with an array of similar, yet less expensive, products on the market? Understanding what makes Apple users loyal is important to all companies striving to replicate the kind of brand loyalty that Apple generates. Therefore, the purpose of this study is to …
Delivering Quality Customer Service: The Interactive Effects Of Employee Job Resourcefulness And Organizational Support, Shawn F. Clouse, Simona Stan, Nader H. Shooshtari
Delivering Quality Customer Service: The Interactive Effects Of Employee Job Resourcefulness And Organizational Support, Shawn F. Clouse, Simona Stan, Nader H. Shooshtari
Association of Marketing Theory and Practice Proceedings 2013
While front line customer service employees’ motivation and ability to provide high quality customer service is paramount for firm performance, it is unclear how employees’ internal resources may interact with organizational support. This paper advances a theoretical model for the possible interactive effects between customer service employees’ job resourcefulness and the external resource support provided by the organization, in the form of formal training, informal coaching, and rewarding mechanism, in determining the employees’ levels of commitment to customer service quality and the development of customer service skill proficiency. An exploratory study conducted on a sample of 98 student employees at …
Effectiveness Of Green Olympic Initiatives On Reasons Affecting Residents’ Actions To Support The Olympic Movement, Liyan Jin, Kevin K. Byon, James J. Zhang, Neil Xindong Ma, Daniel P. Connaughton
Effectiveness Of Green Olympic Initiatives On Reasons Affecting Residents’ Actions To Support The Olympic Movement, Liyan Jin, Kevin K. Byon, James J. Zhang, Neil Xindong Ma, Daniel P. Connaughton
Association of Marketing Theory and Practice Proceedings 2013
The world faces major environmental challenges that affect the well-being of human beings, plants, and wildlife. The Olympic Games, one of the most influential sport events, should pay special attention to environmental issues. In 1996, the environmental element became a central factor of the International Olympic Committee’s (IOC) (IOC, 2009). To scientifically and comprehensively evaluate the impact of the Olympics on the host city, the IOC launched the Olympic Games Global Impact (OGGI) study in 2003 (IOC, 2006). This study begins two years before the host city is selected, and terminates two years after hosting the Games (IOC, 2006). One …