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Full-Text Articles in Business
Final Report: Marketing Internships With Connected, Hadi Kiani
Final Report: Marketing Internships With Connected, Hadi Kiani
SASAH 4th Year Capstone and Other Projects: Publications
Working as the Marketing Coordinator Intern for a tech start-up was an amazing experience. I conducted competitor research, ghostwrote blog posts, ran social media, and aided in a complete company rebrand. Connected is a software product development firm. They partner with ambitious organizations to deliver on the potential of software-powered products. Joining the company halfway through their rebrand, I was immediately thrown into the deep end. Fortunately, I was able to leverage the research and communication skills I had honed through SASAH and translate them into successful contributions. Nevertheless, I had to learn a lot about industry standards, tech jargon, …
Rcap Solutions Breach Management - Case Study, Eugene Adu-Gyamfi, Gio Al Muarrawi, Kwame Ofori
Rcap Solutions Breach Management - Case Study, Eugene Adu-Gyamfi, Gio Al Muarrawi, Kwame Ofori
School of Professional Studies
Companies get hacked every day, and our in-scope company for this case study, RCAP Solution, was not an exception. Security incidents have increased both in volume and range in recent years, and cyber-attacks have become more sophisticated than ever before. There are so many reasons that drive this fact; one is that our infrastructure was not protected efficiently, but also attackers have become more knowledgeable in initiating advanced attacks at a scale. Additionally, the entrance of emerging technologies such as blockchain, machine learning, and the internet of things, added additional complexity to the already complex scene. Cybercriminals are using various …
Parag Khanna, Connectography: Mapping The Future Of Global Civilization (2016), Sudipto Sarkar
Parag Khanna, Connectography: Mapping The Future Of Global Civilization (2016), Sudipto Sarkar
Markets, Globalization & Development Review
Parag Khanna’s world tour through “Connectography: Mapping the Future of Global Civilization” provides the reader with vivid details of a connected world that we live in. The prime message of this book is connecting the global nodes through building infrastructure starting from oil pipelines to fibre optic cables. Exploring diverse arenas, this book gives an overview why “connectivity” is important for the entire world and not only for the selected few. Khanna’s pervading visionary approach covers bits and pieces of almost everything to make the world connected for future prosperity. However, a question still remains about how consistently his views …
Dancing In The Desert: A Case Study On The Digital Marketing Techniques Of Coachella Valley Music And Arts Festival, Colleen R. Cranny
Dancing In The Desert: A Case Study On The Digital Marketing Techniques Of Coachella Valley Music And Arts Festival, Colleen R. Cranny
Experience Industry Management
Digital marketing is a marketing strategy that helps companies grow in multiple ways. Digital marketing and the five Ds (digital devices, digital platforms, digital media, digital date, digital technology) represents the evolution of marketing in the modern era. The purpose of this study was to examine the digital marketing practices of Coachella Valley Music and Arts Festival. Coachella and its digital marketing techniques are strategically planned in order for the festival to reach its target audience. Research for this study was conducted using a case study. The results indicated that Coachella’s digital marketing is effective in reaching the target audience …
Branding On A Budget: Marketing In The Nonprofit Sector, Nicholas Biere
Branding On A Budget: Marketing In The Nonprofit Sector, Nicholas Biere
Honors Projects
“Branding on a Budget: Marketing in the Nonprofit Sector” This service learning project combines academic research with experiential service learning. The purpose of this project was to create a strong brand for BeInstrumental, a nonprofit music education organization from Toledo, Ohio through the creation of a graphic branding plan. Principles of visual communication technology, graphic design, marketing strategies, branding, and graphic design are all implemented in this project.