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Marketing

2017

Entrepreneurship

Articles 1 - 3 of 3

Full-Text Articles in Business

Lighting The Flame Of Entrepreneurship Among Agribusiness Students, Christiane Schroeter, Lindsey Higgins, Carlyn Wright Aug 2017

Lighting The Flame Of Entrepreneurship Among Agribusiness Students, Christiane Schroeter, Lindsey Higgins, Carlyn Wright

Christiane Schroeter

Entrepreneurship and innovation play a key role in combating problems facing agribusinesses, including the need for water conservation, sustainable packaging, and environmental protection. These issues have led to an increasing demand for college graduates with technical skills and innovative ways of thinking. The objective of our research is to provide insight into character traits that signal entrepreneurial skills. We conducted a survey to examine entrepreneurial interests and perspectives among U.S. agribusiness students. A cluster analysis revealed that entrepreneurial-minded students were more likely to be male, consider themselves risk takers, and have parents directly engaged in production agriculture. Our results emphasize …

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Restaurant Entrepreneurship: Theory And Practice, Margaret Leach Apr 2017

Restaurant Entrepreneurship: Theory And Practice, Margaret Leach

Selected Honors Theses

Mirroring its industry, restaurant entrepreneurship is an expansive, evolving topic. This thesis seeks to answer the question, “How do community-focused restaurants, operated by lifestyle entrepreneurs, launch and scale?” A case study approach is taken and literature regarding restaurant ownership, entrepreneurship, and social enterprise is reviewed. Interviews of ten different non-franchise restaurant owners were obtained and analyzed. The interviewees detailed the processing of launching the venture, scaling and growing the business, and supporting and partnering with the surrounding community.

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The Hult Prize: A Guide On How To Be Successful, Kelsey T. Jones Jan 2017

The Hult Prize: A Guide On How To Be Successful, Kelsey T. Jones

Williams Honors College, Honors Research Projects

The Hult Prize competition is the worlds largest international case competition. After participating in the Hult Prize for the past 2 years as the team captain, one which the group came out as one of the top 10 teams out of over 25,000 for a business model that aimed to double the income of individuals making less than $2 a day, I have created an overarching guide that will guide future teams to being successful within the competition. The key is to focus on a few on a few key parts: building a team, the general timeline, research, brainstorming, finances, …

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