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Full-Text Articles in Business

Gali To Globe: Business Model Evolution At Ganesh Bhel & Chaat Products Pvt Ltd, Dipanjay Jayant Bhalerao Jul 2015

Gali To Globe: Business Model Evolution At Ganesh Bhel & Chaat Products Pvt Ltd, Dipanjay Jayant Bhalerao

Dipanjay Jayant Bhalerao

“Pune tithe Kay Une(Nothing is less in Pune)” this was the line echoing in the mind of Mr. Dinesh Gudmewar, young budding entrepreneur in the food service retailing business of bhel .This young son of the Mr. Ramesh Gudmewar ,Founder of Ganesh Bhel, had just taken over as the next gen of Ganesh Bhel, Pune. Mr. Ramesh had developed the business of the Bhelpuri (the popular traditional Indian tasty & spicy fast food category) with the skill sets and hard work through these years. But Dinesh was enthusiastic about taking this business to next level like many big names in …


Become A Future-Focused Leader: Use Three Megatrends To Grow Your Rural Business, Connie Reimers-Hild, Alyssa Dye Apr 2015

Become A Future-Focused Leader: Use Three Megatrends To Grow Your Rural Business, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative Collections

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. This article discusses three megatrends shaping the future of rural businesses:

1) The Rise of the #GigEconomy

2) Living with Purpose and Meaning

3) The Decentralized Marketplace

The article also provides coaching tips for rural entrepreneurs on how to use megatrends to grow their businesses.

While many companies are struggling to keep up with the rapid rate of change, …


Marketing Strategies Of Mobile Game Application Entrepreneurs, Talaya Waller Jan 2015

Marketing Strategies Of Mobile Game Application Entrepreneurs, Talaya Waller

Walden Dissertations and Doctoral Studies

Mobile game application entrepreneurs can offer many benefits to the U.S. economy; however, 80% of the entrepreneurs in this study stated that marketing their mobile applications was a major business challenge. Successful strategies that entrepreneurs have used to overcome their mobile game application marketing challenges may be beneficial to other entrepreneurs. Based on Schumpeter's theory of economic development and new value creation of technological innovation, the purpose of this phenomenological study was to explore the strategies that entrepreneurs have used to market their mobile game application development businesses successfully. Twenty mobile game application entrepreneurs from northern California, who successfully sustained …