Business Commons^™

Forecasting Demand: Sensitivity Analysis Of Financial Assumptions Using Ms Excel, Gary B. Roberts, Kirk C. Heriot

Atlantic Marketing Journal

According to research on entrepreneurship education, the creation of a business plan is the most popular teaching method (Solomon, 2007). Textbooks in the field will often have a chapter devoted to the contents of the business plan and separate chapters about important elements of a business plan such as marketing, finance, and operations. Instructors must prepare their students for arduous task of writing all of the parts of the business plan within a team.

One of the most challenging aspects of a business plan is the financial projections. Clearly, if an entrepreneurial team intends to present their plan to a …

Innova Technology (B): Growing The Business For Anti-Loss Devices, Desai Narasimhalu, Sarita Mathur

Arcot Desai NARASIMHALU

This case is the second part of a two-part series on Innova Technology, a technology start-up company based in Singapore. The two cases focus on: Case (A) – Developing, producing and marketing a product innovation Case (B) – Growth strategies and its related challenges for a young technology company The case is set in November 2012, two months after the launch of PROTAG, a new anti-loss device developed by Rick Tan and his partner, Jonathan Lim. Tan is the chief executive officer of Innova Technology Private Limited, the company that manufactures and sells PROTAG. After a highly successful product launch, …

Innova Technology (A): Seeking A Market For Anti-Loss Devices, Desai Narasimhalu, Sarita Mathur, Adina Wanjun Wong

Arcot Desai NARASIMHALU

This case is the first part of a two-part series on Innova Technology, a technology start-up company based in Singapore. The two cases focus on: Case (A) – Developing, producing and marketing a product innovation Case (B) – Growth strategies for a young technology company The case is set in May 2012, and begins with the protagonist, Rick Tan, chief executive officer of Innova Technology Private Limited, contemplating what his company’s go-to-market strategy should be. Tan and his business partner, Jonathan Lim, who is also the Chief Technology Officer for Innova Technology, developed PROTAG, a new anti-loss device, using Bluetooth …

Business Startup And Cause Marketing In The Running Apparel Industry, Zachary Barker

Senior Honors Theses

Entrepreneurship has been the backbone of the American economy since the penning of the Declaration of Independence. Small businesses help the United States prosper and help create jobs for the American people. As today’s business world is increasingly changing in a technological and global way, entrepreneurs must consider many environmental conditions in their small business planning. Business start-up is a long process backed by research and market testing that will maximize the opportunity for success. One way many business start-ups have become successful is through cause-related marketing programs that many people support. Additionally, a particular industry that has proven to …