Business Commons^™

The Marketing Of Global Entertainment Through Brand Building, Jasmine Raelynn Spence

Learning Showcase 2014

The strategies of global marketing for entertainers require a more sophisticated marketing approach in order to obtain a successful level of international fame. Due to the marketing efforts of global branding, the increased level of ‘celebrityhood” in American entertainers who have expanded their brand internationally, have reached a prominent level of notoriety; thus creating a powerful celebrity.

This poster will examine how marketing and public relations specialists can market an entertainer to gain fame in both a foreign country and in America at the same time. This study also investigates the art of marketing for global entertainment and provides direct …

"Let's Go Shopping At The Square" Cleveland's Leading Downtown Department Stores: A Business Legacy, Richard Klein

Cleveland Memory

This book is a tribute to the eight major downtown Cleveland department stores and their many loyal customers. For over 150 years, these large stores dominated the local retail scene. They represented exciting places that not only provided a full range of goods and services all under one roof, but also, offered a special shopping adventure every time their customers visited.

Read Poster - Brianna, Chris, Chi Chi & Nadine, Sturgis Library Student Assistants 2014, Amy Thompson

Library Marketing Materials

READ Poster, featuring Brianna, Chris, Chi Chi & Nadine, Sturgis Library Student Assistants 2014.

Books: Reading Women, by Stephanie Staal. New York: Public Affairs, 2011.

Hatchet, by Gary Paulsen. New York: Simon & Schuster, 1987.

Letter to My Daughter, by Maya Angelou. New York: Random House, 2009.

100 Unforgettable Dresses, by Hal Rubenstein. New York: Harper Design, 2011.

Read Poster - Michael, Elizabeth & Stephanie, Sturgis Library Student Assistants 2014, Amy Thompson

Library Marketing Materials

READ Poster, featuring Michael, Elizabeth and Stephanie, Sturgis Library Student Assistants 2014.

Books: Pride And Prejudice, by Jane Austen. London: T. Egerton, Whitehall, 1813.

The Song of Achilles, by Madeline Miller. New York: Ecco, 2012.

Where'd You Go, Bernadette, by Maria Semple. New York: Little, Brown and Company, 2012.

Read Poster - Katy-Beth, Michael, Jonathan & Peter, Sturgis Library Student Assistants 2014, Amy Thompson

Library Marketing Materials

READ Poster, featuring Katy-Beth, Michael, Jonathan & Peter, Sturgis Library Student Assistants 2014.

Books: The Guardian, by Nicholas Sparks. New York: Grand Central Publishing, 2003.

Back to Blood, by Tom Wolfe. New York: Little, Brown and Company, 2012.

Lost Symbol, by Dan Brown. New York: Doubleday, 2009.

Guinness Book of World Records, by Craig Glenday, (ed.). London: Guinness World Records, 2012.

Read Poster - Dr. Daniel S. Papp, President Of Kennesaw State University, Amy Thompson

Library Marketing Materials

READ Poster, featuring Dr. Daniel S. Papp, President of Kennesaw State University.

Book: Flags of Our Fathers, by James Bradley. New York: Bantam, 2000.

Read Poster - Dr. Randy Hinds, Vp For Operations, Chief Business Officer And Chief Information Officer, Amy Thompson

Library Marketing Materials

READ Poster, featuring Dr. Randy Hinds, VP for Operations, Chief Business Officer and Chief Information Officer.

Book: The American Kaleidoscope: Race, Ethnicity and the Civic Culture, by Lawrence H. Fuchs. Middletown: Wesleyan, 1990.

Read Poster - Corey, Yvonne, Josee, & Alonda, Sturgis Library Student Assistants 2014, Amy Thompson

Library Marketing Materials

READ Poster, featuring Corey, Yvonne, Josee, and Alonda, Sturgis Library Student Assistants 2014.

Books: Oddly Normal, by John Schwartz. New York: Gotham, 2012.

The Girl with the Dragon Tattoo, by Stieg Larsson. New York: Knopf, 2005.

Tears of Pearl, by Tasha Alexander. New York: Minotaur Books, 2009.

The Walking Dead, by Robert Kirkman. Hunt Valley: Diamond Comic Distributor, 2006.

Parish Memorial Library 45th Anniversary, Patricia Campbell

Celebrations

Parish Memorial Library celebrated 45 years of providing services to UNM and the community during October and November 2014, with a lecture series and exhibit.

An exhibit of photos and other materials illustrating the history of the library was on display in Parish Memorial Library during Fall Semester 2014.

Read Poster - Vaughn Williams, Director Of Athletics, Amy Thompson

Library Marketing Materials

READ Poster, featuring Vaughn Williams, Director of Athletics at Kennesaw State University.

Book: The Servant: A Simple Story About the True Essence of Leadership, by James C. Hunter. Rocklin, CA: Prima Publishing, 1998.

Case Studies In Sustainability Management - The Oikos Collection Vol. 3, Jordi Vives Gabriel, A. Erin Bass, R. J. Morris

Faculty Books and Monographs

Editor: Jordi Vives Gabriel

Chapter 9, Lululemon’s commitment to the environment: A tangle of seaweed, suppliers & social responsibility, co-authored by A. Erin Bass, UNO faculty member.

With the rapidly growing importance of sustainability and corporate responsibility in a globalised world, management schools are increasingly integrating long-term economic, environmental and social issues into their teaching and research. Climate change, poverty, labour standards and human rights are among the many topics that future decision-makers will need to face in their careers. Business education needs to reflect this new reality and provide a broadened understanding of value creation in order to create …

Read Poster - Dr. Ken Harmon, Provost And Vp For Academic Affairs, Amy Thompson

Library Marketing Materials

READ Poster, featuring Dr. Ken Harmon, Provost and Vice President for Academic Affairs and Professor of Accounting.

Book: Stumbling on Happiness, by Daniel Gilbert. New York: Knopf, 2006.