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Full-Text Articles in Business
Money, Morals, And Human Rights: Commercial Influences In The Marketing, Branding, And Fundraising Of Amnesty International And Human Rights Watch, Danielle Morgan
Money, Morals, And Human Rights: Commercial Influences In The Marketing, Branding, And Fundraising Of Amnesty International And Human Rights Watch, Danielle Morgan
Electronic Thesis and Dissertation Repository
This thesis explores the marketing, branding, and fundraising activities of Amnesty International and Human Rights Watch and critically examines promotional texts used to communicate with the public. This thesis is multidisciplinary, combining scholarly work on the topics of history, humanitarianism, marketing, branding, commercialization, representation, and consumer culture. By adopting market logic and corporate strategies from the private sector, both organizations have increased revenue and created a strong identifiable brand. Each organization attempts to balance between the moral foundation or grassroots origins of the organization and the need to raise immediate revenue to sustain operations. This money-morals dilemma is also at …
Brochure - It's For Ksyou!, Amy Thompson
Brochure - It's For Ksyou!, Amy Thompson
Library Marketing Materials
Brochure for the "It's for KSYou!" marketing campaign for the Horace W. Sturgis Library.
Effect Of Social Media On Crowdfunding Project Results, Alexey Moisseyev
Effect Of Social Media On Crowdfunding Project Results, Alexey Moisseyev
College of Business: Dissertations, Theses, and Student Research
Crowdfunding is a form of collaborative social media. Even though crowdfunding can function without social media, this phenomenon has developed greatly with the advance of social media. The studies in entrepreneurship and finance established connections between startup projects and social ties. However, the impact of social media on crowdfunding is still lightly studied in academic literature.
The purpose of this thesis is to define the influence of social media on crowdfunding. In particular, this research studies the connections between social media assets such as the social media followers and the social media seals of approval and crowdfunding results such as …
Ua3/9/3 President's Office-Ransdell Reading File, Wku Archives, Virginia Brothers, Aaron Shuford
Ua3/9/3 President's Office-Ransdell Reading File, Wku Archives, Virginia Brothers, Aaron Shuford
WKU Archives Collection Inventories
Reading file of outgoing correspondence regarding the administration of WKU, fund raising, thank yous and letters of condolence.