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Full-Text Articles in Business
Movie Marketing By Showbox, Sang Hoon Kim
Movie Marketing By Showbox, Sang Hoon Kim
Asia Marketing Journal
In the summer of 2008, the movie Dachimawa Lee: Villain, Get on the Express to Hell is waiting for its first release. This movie is based on a short film which was tremendously popular when it was first introduced on the internet in 2000, and the director Ryu Seung Wahn is expecting a mega hit of the movie this summer. Showbox is one of the leading movie distributors in Korea. After a series of blockbuster hits such as Welcome to Dongmakgol, The Host, and The Chaser, Showbox is now in stagnation. Along with sluggish economy in Korea, most of recent …
Internet Marketing Strategy And The Cognitive Response Approach: Achieving Online Fundraising Success With Targeted Donor Outreach, Carrie Dawn Cornwall
Internet Marketing Strategy And The Cognitive Response Approach: Achieving Online Fundraising Success With Targeted Donor Outreach, Carrie Dawn Cornwall
Theses Digitization Project
The goal of this study was provide a theory-based framework for Olive Crest, a charity that serves abused children, to successfully and strategically use e-mail marketing to achieve fundraising goals. A survey of Olive Crest's donors, utilizing the cognitive response approach as its foundation, was designed to assess attitudes and demographic trends that could help advance online marketing initiatives. A sample of 81 respondents completed the survey which evaluated Olive Crest's supporters' product/message, source, and ad execution thoughts.