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Full-Text Articles in Business
The Effect Of Behavioral Traits And Background On Engineering Students’ Decision-Making Process Compared To Business Students, Joe Scott
Williams Honors College, Honors Research Projects
This paper looks to narrow down the reasons that students undertake new credentials, specifically in sales fields. With a focus on character traits and upbringing, the goal is to ensure that there is a better understanding of the reasons that people undertake these credentials. The different benefits of credentials will be analyzed to determine the most influential reason that people would be willing to move forward. The combination of these factors will be used to provide recommendations of the best way to reach and influence the decision of the engineering students.
To Think Or Not To Think?: A New Perspective On Optimal Consumer Decision Making, Jonathan Hasford
To Think Or Not To Think?: A New Perspective On Optimal Consumer Decision Making, Jonathan Hasford
Theses and Dissertations--Marketing and Supply Chain
This research introduces a new theoretical perspective (termed the Adaptive Processing Perspective) that reexamines how consumers should think before making decisions and the optimal outcomes that result. New insights into conscious (“careful deliberation”), unconscious (“sleeping on it”), and intuitive (“going with your gut”) thought processes are provided. Across four studies, empirical evidence demonstrates that consumers can make significantly better decisions by thinking more about routine choices, using their intuition for occasional purchase decisions, and distracting themselves before making major purchase decisions. Specifically, in study 1, increased conscious thought optimized routine decision making due to increases in openness to information. In …
Strategic Marketing Plan For San Antonio Urology Medical Group, Incorporated, Victor Choy Ching
Strategic Marketing Plan For San Antonio Urology Medical Group, Incorporated, Victor Choy Ching
Theses Digitization Project
San Antonio Urology Medical Group, Inc. (SAUMG) is a single speciality urologic practice in Southern California comprised of three urologists. The rapid changes occurring in healthcare must be analyzed and strategies developed to enhance the continued growth fo SAUMG and to shape its future.