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Full-Text Articles in Business
A Seminar For Student Leaders To Engage And Retain Members In Student-Led Organizations, Luke Mcpherson
A Seminar For Student Leaders To Engage And Retain Members In Student-Led Organizations, Luke Mcpherson
Honors Theses
The challenge of attracting and maintaining members in student-led organizations (SLO) inspired this thesis. Current research literature was used to create a presentation for student leaders. The presentation applied marketing principles as well as best practices suggested by the research. Interviews with four student leaders and two administrators involved in student activities were conducted to interact with the research. Their insights suggested that the strongest factor in attracting students was social, whether personal invitation or a sense of belonging to the group. The strongest deterrent to participation was a perception that the benefits did not outweigh time commitments to school …
A Question Of Food Intake: The Impact Of Living Arrangement And Meal Factors On Total Daily Caloric Intake, Kalei Sorenson
A Question Of Food Intake: The Impact Of Living Arrangement And Meal Factors On Total Daily Caloric Intake, Kalei Sorenson
Undergraduate Honors Thesis Collection
There has been dramatic weight gain among college students during their collegiate years. A food diary can give much insight of a college student’s life. The purpose of this study is to analyze the food intake of college-aged students taking in factors such as the size of meal, the foods being eaten, the location of the meal, and if the meal was eaten with others. This research will examine how the student’s food intake throughout the day may affect their overall food calorie intake.
The Effects Of Math Anxiety On Consumer Price Perception And Purchase Decision, Peter Andersen
The Effects Of Math Anxiety On Consumer Price Perception And Purchase Decision, Peter Andersen
Theses and Dissertations - UTB/UTPA
Mathematics anxiety is an emotional state resulting in a negative reaction to numerical information and math problems. Therefore, it has been studied by education research to explain its effects on academic performance. However, the marketing literature has failed to notice the role of math anxiety in consumer behavior. As retailers offer various price promotions to increase product sales, buyers need to compare prices and calculate the final price after sales. The success of promotions depends on the way that the sellers frame the promotions, as consumers may react to promotions that offer gains differently than those that reduce their loss. …
Facebook And College Students: Is Marketing Effective, Kelsey Craig
Facebook And College Students: Is Marketing Effective, Kelsey Craig
Chancellor’s Honors Program Projects
No abstract provided.
University Preference : A Conjoint Analysis, Julia P. Turner
University Preference : A Conjoint Analysis, Julia P. Turner
Theses: Doctorates and Masters
The business of tertiary education has become more and more competitive in recent years due to reductions in government funding and higher study fees. As the nature of the environment grows more competitive the role of marketing, previously non-existent in most universities, has grown significantly. One of the key pieces of information that would assist the marketing effort of any university is an understanding of what determines university preference. This study examines university preference in Western Australia. A form of conjoint analysis, known as Adaptive Conjoint Analysis (ACA), was used to investigate the relative importance of a number of attributes …