Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Marketing

Theses/Dissertations

2003

Brand name products

Articles 1 - 1 of 1

Full-Text Articles in Business

An Analysis Of Nescafé In The United States And India, Apurva Ashok Patel Jan 2003

An Analysis Of Nescafé In The United States And India, Apurva Ashok Patel

Theses Digitization Project

This project focuses on Nescafe's advertising in two main markets, namely the United States and India, and it analyzes the similarities and differences of global brands across different markets.