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Full-Text Articles in Business

The Challenge Of Consumer Diversity In Servicescapes: An Investigation Of Consumer And Service Provider Experiences, Abigail Nappier Cherup Jun 2020

The Challenge Of Consumer Diversity In Servicescapes: An Investigation Of Consumer And Service Provider Experiences, Abigail Nappier Cherup

College of Business: Dissertations, Theses, and Student Research

While consumer diversity continues to grow in importance, evidence suggests that firms have yet to align their thoughts and activities with diverse consumers’ needs. This is especially true for consumers who have a hidden stigmatized identity. On the one hand, consumers with such concealable stigmatized identities must make the decision to reveal or conceal their identity in a variety of situations, including service environments. On the other hand, many service providers are working to offer inclusive service environments yet struggle to do so. Therefore, this ethnographic dissertation has two objectives: to 1) conceptualize practices unique to consumers with a concealable …


What Diversity, Equity, And Inclusion Specialists Can Do To Strengthen The Impact Of Utah Girls And Women, Robbyn T. Scribner, Susan R. Madsen Jun 2020

What Diversity, Equity, And Inclusion Specialists Can Do To Strengthen The Impact Of Utah Girls And Women, Robbyn T. Scribner, Susan R. Madsen

Marketing and Strategy Faculty Publications

Utah is full of engaged, passionate individuals who frequently ask the question, “What can I personally and/or professionally do to strengthen the impact of Utah girls and women?” To provide specific answers to that question, the Utah Women & Leadership Project (UWLP) hosted a series of “think tank” gatherings to collect best practices for various stakeholders interested in supporting and empowering Utah women.


How Can Libraries Move Towards A More Inclusive Model Of Reference? A Practical Approach To Serve Distance Students, Lauren Puzier, Camille Chesley, Amanda M. Lowe Apr 2020

How Can Libraries Move Towards A More Inclusive Model Of Reference? A Practical Approach To Serve Distance Students, Lauren Puzier, Camille Chesley, Amanda M. Lowe

University Libraries Faculty Scholarship

Research consultations are a valuable service offered by academic libraries for students who are able to visit the library, however, many students enrolled in online degree programs or considering enrollment have limited access to campus services. We designed and tested a virtual reference consultation service for distance learners and graduate students. This interactive poster outlines a practical approach for designing and initiating a virtual research consultation service to offer equitable access to library services and a positive user experience for distance learners.