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Full-Text Articles in Business
Profiting From Protecting Small Business Borrowers: Take That To The Bank!, Jerome D. Williams, Sterling A. Bone, Glenn L. Christensen, Alexandra Tebbs
Profiting From Protecting Small Business Borrowers: Take That To The Bank!, Jerome D. Williams, Sterling A. Bone, Glenn L. Christensen, Alexandra Tebbs
Marketing and Strategy Faculty Publications
While small businesses represent a significant portion of the economy, there is mounting evidence that the playing field is not level for these firms in access to capital. Based on 10 years of matched-paired mystery shopping tests in banks to investigate bank lending practices and customer experience, the results demonstrate that in almost every instance, minorities were treated more poorly than their White counterparts. However, the authors acknowledge the controversy surrounding this issue, as some question the need for government action to push banks in this direction. Before offering evidence of the impact race can have on the treatment of …
Supporting Service Learning With An Interdisciplinary Csr Marketing Model, Ellen Raineri
Supporting Service Learning With An Interdisciplinary Csr Marketing Model, Ellen Raineri
Association of Marketing Theory and Practice Proceedings 2020
Since CSR is an interdisciplinary topic, a CSR service learning project, too, should be interdisciplinary. Accordingly, Marketing was selected to be combined with the CSR service learning project. Since careful planning and design are paramount for service learning projects, a model is shared that was implemented in three undergraduate hybrid CSR classes. Three deliverables are discussed: The first is a CSR Marketing Analysis Report to guide students in their evaluation of an organization’s marketing initiatives permitting students to then analyze what new/enhanced marketing initiatives were needed. The second is a CSR Marketing Action Plan to identify marketing initiatives to complete. …
Consumer Response To Foundations And Firms When Firms Own Or Sponsor A Foundation, Amanda Swift, Ismail Karabas
Consumer Response To Foundations And Firms When Firms Own Or Sponsor A Foundation, Amanda Swift, Ismail Karabas
Association of Marketing Theory and Practice Proceedings 2020
No abstract provided.