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Full-Text Articles in Business
The Impact Of Shadowing Within A University Sales Program, Linda G. Mullen, Lindsay R.L. Larson
The Impact Of Shadowing Within A University Sales Program, Linda G. Mullen, Lindsay R.L. Larson
Association of Marketing Theory and Practice Proceedings 2016
Oftentimes sales faculty seek to build real-world opportunities into their coursework that will allow students to observe first-hand the material presented in the classroom. While these kinds of experiential learning projects are assumed to be beneficial to sales classes, research on the actual benefits derived from these opportunities is limited. The current paper describes a 7-step shadowing opportunity for students within a University Sales program, and reports findings with quantitative and qualitative assessment data. Over five academic semesters between 2012 through 2015, 131 students within an advanced sales course at a Southeastern University were each asked to locate and shadow …
Opportunity Loss And Opportunity Cost: Consequences Of Not Attending Class, Michael Latta, Henry Lowenstein
Opportunity Loss And Opportunity Cost: Consequences Of Not Attending Class, Michael Latta, Henry Lowenstein
Association of Marketing Theory and Practice Proceedings 2016
Business Schools are charged with equipping the next generation of marketing professionals with the skills and knowledge to benefit both the businesses they work in and the country at large. Regional accrediting bodies such as the Southern Association of Colleges and Schools (SACS) and international bodies like the Association to Advance Collegiate Schools of Business (AACSB) review teaching practices in an effort to improve educational effectiveness at the Business School level. This movement, known as Assurance of Learning, is practiced in Business Schools everywhere. This paper explores the effect of students’ skipping classes in a capstone Marketing Strategy course on …
Academic Integrity In Public And Private Universities: Exploring Faculty Perceptions, 2008-2014, Anne Heineman Batory, Stephen S. Batory
Academic Integrity In Public And Private Universities: Exploring Faculty Perceptions, 2008-2014, Anne Heineman Batory, Stephen S. Batory
Association of Marketing Theory and Practice Proceedings 2016
Academic integrity issues among various constituencies challenge colleges and universities around the world. After a review of the relevant literature, the authors concluded that additional research was needed to understand and monitor academic integrity within institutions of higher education. This study explored faculty perceptions toward student academic integrity. The participants were faculty from public and private universities in selected business programs in the United States in 2008 and then again in 2014. Both similarities and differences in the two frames were examined. Essentially the study found a continuing faculty concern with student academic integrity. There appeared to be an increased …