Open Access. Powered by Scholars. Published by Universities.®
- Institution
Articles 1 - 5 of 5
Full-Text Articles in Business
Implementing Assessment In An Outcome-Based Marketing Curriculum, Norm A. Borin, Lynn E. Metcalf, Brian C. Tietje
Implementing Assessment In An Outcome-Based Marketing Curriculum, Norm A. Borin, Lynn E. Metcalf, Brian C. Tietje
Marketing
This article describes the development and implementation of assessment in our new outcome-based marketing curriculum (described fully in Borin, Metcalf, and Tietje 2007). Outcomes for the marketing curriculum were specified at the program, department, course, and lesson levels. Direct embedded assessments as well as indirect assessment methods were used to gauge student achievement. Results indicate that, on both self-reported (indirect) and direct, as well as non-embedded and embedded assessments, significant value-added learning occurred. We chronicle the stages in developing and implementing an assessment plan, and reflect on our experiences in the process to provide a roadmap for other marketing departments …
Designated Market Areas: Using Zip Codes As A Marketing Tool: 2008, Melissa Bruns-Dubois
Designated Market Areas: Using Zip Codes As A Marketing Tool: 2008, Melissa Bruns-Dubois
Institute for Tourism and Recreation Research Publications
This report converts zip codes of nonresident visitors to Montana into 210 Designated Market Areas and provides an investigation of four population segments. The first analysis looks at DMA representation divided by visitors’ primary reason for being in Montana with vacationers as the primary focus. The second section looks at repeat and first time vacationers to Montana while the third subset explores visitors who indicated that at least one reason for their trip to Montana was to either purchase property or visit a second home or condo. Finally, the zip codes of vacationers who spent at least one night in …
Jenkins, James - Letter To (Sc 1562), Manuscripts & Folklife Archives
Jenkins, James - Letter To (Sc 1562), Manuscripts & Folklife Archives
MSS Finding Aids
Finding aid only for Manuscripts Small Collection 1562. Business letter from R.H. Short, New Orleans, to James Jenkins, Bowling Green, Kentucky, which discusses the sale of agricultural commodities. Includes a wholesale price list from New Orleans. Typescript is also included.
Formative Versus Reflective Measurement Models: Two Applications Of Formative Measurement, T. Coltman, T. M. Devinney, D. F. Midgley, S. Venaik
Formative Versus Reflective Measurement Models: Two Applications Of Formative Measurement, T. Coltman, T. M. Devinney, D. F. Midgley, S. Venaik
Faculty of Informatics - Papers (Archive)
This paper presents a framework that helps researchers to design and validate both formative and reflective measurement models. The framework draws from the existing literature and includes both theoretical and empirical considerations. Two important examples, one from international business and one from marketing, illustrate the use of the framework. Both examples concern constructs that are fundamental to theory-building in these disciplines, and constructs that most scholars measure reflectively. In contrast, applying the framework suggests that a formative measurement model may be more appropriate. These results reinforce the need for all researchers to justify, both theoretically and empirically, their choice of …
The Green Entrepreneur: How Important Are They To The Growth Of The Eu, Enda Mcgovern
The Green Entrepreneur: How Important Are They To The Growth Of The Eu, Enda Mcgovern
WCBT Faculty Publications
This paper looks at the role of the entrepreneur in the European Union which has now expanded to include 25 nation states with a population of $450 million citizens. How important is the evolution of the Green Entrepreneur to the EU as they make every effort to promote the concept of Entrepreneurship across the various markets. The evidence would suggest that the emphasis by the EU is primarily focused on the development of the entrepreneurial mindset and skills rather than any specific effort to develop the Green or Responsible entrepreneur of the future. A number of green entrepreneurial companies from …