Business Commons^™

1999 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 1999.

The Persistent Competitive Advantage Of Traditional Food Retailers In Asia: Wet Markets' Continued Dominance In Hong Kong, Arieh Goldman, Robert E. Krider, Seshan Ramaswami

Research Collection Lee Kong Chian School Of Business

The focus of this article is the persistent continued strength of wet markets in Hong Kong and the weakness of supermarkets in the fresh food area. This phenomenon is surprising because, based on the experiences in North America and Western Europe and given the well-developed economy of Hong Kong, one would have expected supermarkets to dominate fresh food retailing and wet markets to be in retreat. In this article, the authors explain the reasons for the continued dominance of wet markets. They argue that consumers’shopping and consumption culture, the effectiveness of wet markets in handling consumers’needs, and the appropriateness of …

1999 November-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from November to December of 1999.

Pb1699-Marketing For The Value-Added Agricultural Enterprise, The University Of Tennessee Agricultural Extension Service

Marketing, Finances and Value-Added Agriculture

Hay has been an important crop in Tennessee for many years. Acreage devoted to hay has been trending upward over the last two decades, as shown in Figure 1. Acreage of all types of hay harvested in 1998 was 1,785,000, 51 percent larger than acreage harvested in 1980. Hay is the leading crop in Tennessee in terms of acreage harvested mechanically. In 1997, the value of hay produced on Tennessee farms reached $207 million, ranking the crop third in value among all crops. Cash receipts have averaged about 15-20 percent of the total value of hay produced over the last …

1999 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 1999.

Marketing, Business Processes, And Shareholder Value: An Organizationally Embedded View Of Marketing Activities And The Discipline Of Marketing, Rajendra Kumar Srivastava, Tasadduq A. Shervani, Liam Fahey

Research Collection Lee Kong Chian School Of Business

The authors develop a framework for understanding the integration of marketing with business processes and shareholder value. The framework redefines marketing phenomena as embedded in three core business processes that generate value for customers-product development management, supply chain management, and customer relationship management-which in turn creates shareholder value. Such a conceptualization of marketing has the potential to introduce dramatic shifts in the scope, content, and influence of marketing in the organization. The authors highlight the implications of an organizationally embedded view of marketing for the future of marketing theory and practice.

Sports Marketing Ethics In Today's Marketplace, Gene R. Laczniak, Richard H. Burton, Patrick Murphy

Marketing Faculty Research and Publications

Sports marketing is a fast-growing business endeavor. However, certain aspects of it have drawn criticisms from several corners (e.g., media, government, coaches, and fans). This paper raises a number of ethical questions about various dimensions of sports marketing. Advice for addressing some of the ethical problems that occur is provided. The paper specifically asks if organizations using professional sports associations as a promotional lever for increasing sales can be hurt by a lack of ethics on the part of the leagues, teams, or players. It also implies that sport organizations, regardless of economic benefits derived or strong player unions, have …

1999 September-October, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from September to October of 1999.

1999 September - October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for September to October of 1999.

Managing Change Towards Service Excellence: Sds A Case Study, Jean Gorman

Masters

In a business environment where change is the only constant, companies must direct their attention to activities that will make their offerings excellent. The attainment of service excellence is a very prominent theme in the literature on services marketing. However, while the benefits of programs to achieve this status are unquestionable, there are in fact very few service companies that are regarded as excellent in the market place. Therefore the main objective is to determine how a company manages the activities towards achieving service excellence. The foundations of the primary research lie in both the literature on change management and …

1999 July-August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for July to August of 1999.

A Simultaneous Model For Innovative Product Category Sales Diffusion And Competitive Dynamics, Namwoon Kim, Ellen Bridges, Rajendra Kumar Srivastava

Research Collection Lee Kong Chian School Of Business

Diffusion of innovation has been the focus of an entire stream of research in marketing, and firm entry and exit decisions have been investigated by marketers, strategists, and economists. However, little attention has been paid to the relationship between changing demand and the entry and exit behaviors of competitors in the marketplace. Understanding this relationship is essential in making resource commitments, as profitability of options depends not only on the size and growth of the market, but also on the number of competitors likely to be encountered. This is particularly important in innovative markets, where changes occur rapidly and one …

1999 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for June of 1999.

Contextual Effects On The Revision Of Evaluative Judgements: An Extension Of The Omission Detection Framework, A. V. Muthukrishnan, Seshan Ramaswami

Research Collection Lee Kong Chian School Of Business

When consumers are presented with negative information about a brand that they have evaluated positively earlier, the extent to which they change their initial evaluation may depend on the formats in which information is presented (non-comparative vs. comparative) at the two stages. In four experiments, we manipulate the format in which information is presented at an initial and at a challenge stage and investigate their effects on the degree of revision in evaluative judgments. The results of the four experiments suggest that when consumers receive initial information in a noncomparative format, a comparative challenge causes a greater degree of revision …

Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan

School of Marketing, Tourism and Leisure Publications

The intention of social marketers, by definition, is to contribute to social good. However, an unintended consequence of the frequent use of fear-arousal in social marketing may be the creation of a sense of helplessness both in the target market and in unintended markets. Arousing fear may be counterproductive when attempting to persuade some people to abandon anxiety-soothing, addictive behaviours, such as smoking, drug and alcohol use (Firestone 1994) and may lead to counterproductive, fatalistic thinking and maladaptive responses (Job 1988; Rippetoe & Rogers 1987). The possibility that fear arousal creates helplessness is an important issue for marketing in the …

Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan

Research outputs pre 2011

The intention of social marketers, by definition, is to contribute to social good. However, an unintended consequence of the frequent use of fear-arousal in social marketing may be the creation of a sense of helplessness both in the target market and in unintended markets. Arousing fear may be counterproductive when attempting to persuade some people to abandon anxiety-soothing, addictive behaviours, such as smoking, drug and alcohol use (Firestone 1994) and may lead to counterproductive, fatalistic thinking and maladaptive responses (Job 1988; Rippetoe & Rogers 1987). The possibility that fear arousal creates helplessness is an important issue for marketing in the …

1999 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for May of 1999.

A Meta-Analysis Of Satisfaction In Marketing Channel Relationships, Inge Geyskens, Jan-Benedict E. M. Steenkamp, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

The authors advance a conceptual model of channel member satisfaction that distinguishes between economic and noneconomic satisfaction. The resulting model then is tested using meta-analysis, Meta-analysis enables the empirical investigation of a model involving several constructs that never have been examined simultaneously within an individual study. More specifically, the authors unify the stream of research on power use-the focus of many satisfaction studies in the 1970s and 1980s-with more recent work on trust and commitment, which usually explores antecedents other than power use. The results indicate that economic satisfaction and noneconomic satisfaction are distinct constructs with differential relationships to various …

Incoming Editor’S Statement, J. Craig Andrews

Marketing Faculty Research and Publications

In this editor's statement, I will share JPP&M's editorial philosophy and mission with our readers, as well as important information regarding our Web site, new JPP&M activities, section editors, and special issues and conferences. The following JPP&M editorial philosophy and mission should be of interest to readers and all prospective contributors.

Anti-Competitive Marketing Practices In The Airline Industry, Richard Robinson, Terrence J. Kearney

Marketing Faculty Research and Publications

Consumers, airlines and the economy as a whole have benefited from airline deregulation. Government regulation was replaced by competition as the protector of the consumers. Airlines continue to pursue marketing strategies which reduce competition and as act as barriers to new entrants. This paper reviews some of those strategies and suggest actions by which policy makers might encourage competition.

Developing A Hospital Web Site As A Marketing Tool: A Case Study, Thomas G. Widmer, C. David Shepherd

Faculty Articles

This article presents a case study which described the efforts of Siskin Hospital to develop a Web site as its marketing tool in 1999. Several years ago. Siskin Hospital, a rehabilitation facility in the southeastern U.S., began the process of developing a hospital Web site. It was agreed that a multidisciplinary team was needed. Then, the next step was to determine target audiences for the site based on the objectives. Fourteen distinct targets were identified. The type of information each would require was brainstormed and detailed. The information types were then prioritized using a matrix developed by the team.

Distributive Justice, Catholic Social Teaching, And The Moral Responsibility Of Marketers, Gene R. Laczniak

Marketing Faculty Research and Publications

This commentary uses as its platform an essay by Karpatkin (1999) titled "Toward a Fair and Just Marketplace for All Consumers: The Responsibilities of Marketing Professionals." This article supports Karpatkin's position that, too often, large corporations are willing to exploit weak and vulnerable consumers as the means to unsavory financial gain. Vulnerable groups include the poor, children, and the disadvantaged elderly. Essentially, Karpatkin raises questions about the lack of distributive justice for these consumer segments in the marketplace. In answer to this, the author presents a religion-inspired business ethics. Using a body of writing sometimes called Catholic Social Teaching (CST), …

1999 March-August, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from March to August of 1999.

1999 March-April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for March to April of 1999.

1999 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 1999.

Annual Report 1998-1999, Imsa Fund

IMSA Fund Reports

We are pleased to share with you the 1998-99 annual report of the Illinois Mathematics and Science Academy. IMSA's 13th year was characterized by the development of a comprehensive Business Plan to enable IMSA to achieve its vision of the future. The Business Plan targeted seven areas (Strategic Initiatives) for focused attention, development and growth. These were:

For IMSA students,

* Student Research and Inquiry

• Student Leadership Development

• Learning Standards and Assessment System

• Great Minds Program

For Illinois teachers and policymakers,

• Professional Development Programs

• Products (such as the Internet Toolkit)

• Public Policy Initiatives

• …

1999 January-February, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to February of 1999.

Getting The Goods Delivered In Dense Urban Areas: A Snapshot Of The Last Link Of The Supply Chain, Anne G. Morris, Alain L. Kornhauser, Mark Kay

Department of Marketing Faculty Scholarship and Creative Works

Data were analyzed from 74 "Freight Mobility Interviews" - surveys conducted with key transportation executives whose products and services are shipped into New York City's central business district (CBD). Quantitative data collected included company profiles, defined by product category; kind of transportation service; type of distribution channel; characteristics of dispatched truck trip; and time and cost for last leg of trip. Major barriers to freight mobility identified by logistics/distribution/ transportation managers were widespread congestion, theft/vandalism, inadequate docking space, and insufficient curbside parking for commercial vehicles. Recommendations to increase productivity in the CBD included off-peak and extended delivery hours, additional truck …

Top Management International Orientation And Small Business Exporting Performance: The Moderating Roles Of Export Market & Industry Factors, Franz T. Lohrke, Geralyn Mcclure Franklin, Vinay Kothari

Faculty Publications

This study examined the relationship between top management team international orientation and small business export performance. Results generally supported the hypotheses that market and industry factors moderate this relationship. Employing a sample of U.S. small business exporters, the study found that top management team international orientation had a greater positive relationship with export performance for firms exporting to countries culturally different and geographically distant from their home country than those exporting to countries culturally similar and geographically proximate to their home countries. In addition, international orientation had a greater positive relationship with export performance for firms competing in multidomestic industries …

Irish Marketing Review, Vol. 12, No.1, 1999, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.