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Full-Text Articles in Business
Culturally Compatible Websites: Applying Trompenaars Dimensions To Web Design, Sudhir Kale, Sangita De
Culturally Compatible Websites: Applying Trompenaars Dimensions To Web Design, Sudhir Kale, Sangita De
Sudhir H. Kale
Rising e-commerce volumes the world over provide unprecedented opportunities to global marketers for expanding their markets using the Internet. The Web has now made it possible to reach an audience of hundreds of millions of people at one point in time. However, significant culture-driven differences exist in the way audiences across the world will process site cues and react to websites. This paper reviews existing literature on culture and website design and goes on to discuss the impact of culture on web communication using Trompenaars’ (1993) cultural dimensions.
Looking Forward, Looking Back: Cultural Differences And Similarities In Time Orientation, Donnel A. Briley
Looking Forward, Looking Back: Cultural Differences And Similarities In Time Orientation, Donnel A. Briley
Donnel A Briley
No abstract provided.