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Marketing

Selected Works

2002

Articles 1 - 8 of 8

Full-Text Articles in Business

How Cigarette Advertising Works: Rich Imagery And Poor Information, Richard W. Pollay Jun 2002

How Cigarette Advertising Works: Rich Imagery And Poor Information, Richard W. Pollay

Richard W. Pollay

No abstract provided.

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Targeting Of Asian Americans And Pacific Islanders By The Tobacco Industry: Results From The Minnesota Tobacco Document Depository, Richard W. Pollay Jan 2002

Targeting Of Asian Americans And Pacific Islanders By The Tobacco Industry: Results From The Minnesota Tobacco Document Depository, Richard W. Pollay

Richard W. Pollay

No abstract provided.

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Manipulating The Symbolic Meaning Of Meat To Encourage Greater Acceptance Of Fruits And Vegetables And Less Proclivity For Red And White Meat., Michael W. Allen, Surinda Baines Jan 2002

Manipulating The Symbolic Meaning Of Meat To Encourage Greater Acceptance Of Fruits And Vegetables And Less Proclivity For Red And White Meat., Michael W. Allen, Surinda Baines

Michael Allen

No abstract provided.

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The Effects Of Group Membership On The Avoidance Of Negative Outcomes: Implications For Social And Consumer Decisions, Donnel A. Briley, Robert S. Wyer Jan 2002

The Effects Of Group Membership On The Avoidance Of Negative Outcomes: Implications For Social And Consumer Decisions, Donnel A. Briley, Robert S. Wyer

Donnel A Briley

Calling consumers’ attention to their cultural identity can make them aware of their membership in a group and, therefore, can induce a group mind-set. This mindset, in turn, leads them to make decisions that minimize the risk of negative outcomes to both themselves and others. The effects of this mind-set generalize over both group and individual choice situations. These possibilities were confirmed in a series of six experiments. Results showed that making people feel part of an ad hoc group increased not only their use of equality as a basis for allocating resources to themselves and others, but also their …

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Using Role Plays In The Personal Selling Class: Some Suggestions, Daniel Mcquiston Dec 2001

Using Role Plays In The Personal Selling Class: Some Suggestions, Daniel Mcquiston

Daniel H. McQuiston

Note: full-text not available due to publisher restrictions. Link takes you to an external site where you can purchase the book or borrow it from a local library.

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Advertising, Technology And Digital Divide, Ronald Hill, Kathy K. Dhanda Dec 2001

Advertising, Technology And Digital Divide, Ronald Hill, Kathy K. Dhanda

Kathy K Dhanda

No abstract provided.

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Pricing As A Strategic Capability, Mark Bergen, Shantanu Dutta, Mark Ritson, Mark Zbaracki Dec 2001

Pricing As A Strategic Capability, Mark Bergen, Shantanu Dutta, Mark Ritson, Mark Zbaracki

Mark Ritson

No abstract provided.

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Planning And Assessing A Short-Term Study Abroad Program For Undergraduate Students Of Marketing And Business, Ronald Paugh, Amy Kruse, Oscar T. Mcknight Dec 2001

Planning And Assessing A Short-Term Study Abroad Program For Undergraduate Students Of Marketing And Business, Ronald Paugh, Amy Kruse, Oscar T. Mcknight

Oscar T McKnight Ph.D.

Faced with intense global competition, marketing practitioners are requiring business schools to equip students with the requisite international skills and competencies. The authors describe a short-term study abroad program rooted in an experimental learning context using outcomes-based education as a method of assessment for continuous improvement initiatives

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