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- Cigarette Marketing and Advertising (2)
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Articles 1 - 5 of 5
Full-Text Articles in Business
How To Improve Your Professional Credibility, Douglas J. Swanson Ed.D Apr
How To Improve Your Professional Credibility, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
Below The Belt Cigarette Advertising, Richard W. Pollay
Below The Belt Cigarette Advertising, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Targeting Tactics In Selling Smoke: Youthful Aspects Of 20th Century Cigarette Advertising, Richard W. Pollay
Targeting Tactics In Selling Smoke: Youthful Aspects Of 20th Century Cigarette Advertising, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Environmental Marketing: Bridging The Divide Between The Consumption Culture And Environmentalism, Robert Mackoy, Roger Calantone, Cornelia Dröge
Environmental Marketing: Bridging The Divide Between The Consumption Culture And Environmentalism, Robert Mackoy, Roger Calantone, Cornelia Dröge
Robert Mackoy
Note: full-text not available due to publisher restrictions. Link takes you to an external site where you can purchase the book or borrow it from a local library.
Service Quality & The Congruence Of Employee Perceptions & Customer Expectations: The Case Of An Electric Utility, Todd A. Finkle, Allen Klose
Service Quality & The Congruence Of Employee Perceptions & Customer Expectations: The Case Of An Electric Utility, Todd A. Finkle, Allen Klose
Todd A Finkle
Understanding how the quality of customer service is impacted by employees is essential to managing and improving customer service quality. This article develops a model that looks at the relationship between a series of two important customer service gaps. The first series of gaps (service provider gaps) is a result of the difference between consumers' and employees' expectations based on various dimensions of the customer service encounter. The second series of gaps (service quality gaps) occur when a difference exists between consumer expectations and the service they actually receive based on specific aspects of the customer service encounter. This study …