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Full-Text Articles in Business
Farm And Station Stay : An Alternative Industry, Not A Hobby!, Garry Palmer
Farm And Station Stay : An Alternative Industry, Not A Hobby!, Garry Palmer
Journal of the Department of Agriculture, Western Australia, Series 4
When product prices are low, or after bad seasons, it is tempting to look for a fix. But farm and station tourism is not that short-term fix. Before going into such ventures, landholders need to examine all other alternatives that might be available on their properties. GARRY PALMER'S advice could save a lot of heartache for prospective hosts.
Food Into Asia, Geraldine Pasqual, Richard Taylor
Food Into Asia, Geraldine Pasqual, Richard Taylor
Journal of the Department of Agriculture, Western Australia, Series 4
Competing for a share of Asia's food market may require playing by a new set of rules. New packaging and labelling formays will need careful and long-term planning and products must match the customer's palate and quality specifications.
Geraldine Pasqual and Richard Taylor explain some of the culturally significant rules of the game and why marketing success greatly depends on understanding what the customer wants and supplying it.