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Full-Text Articles in Business

Are Utah Consumers Interested In Using Reusable Bags?, Melyna Bencosme Dec 2020

Are Utah Consumers Interested In Using Reusable Bags?, Melyna Bencosme

Fall Student Research Symposium 2020

This research will explore the intent and current need for Utah consumers to limit their plastic bag usage. Currently, many cities and state officials are attempting to pass a plastic bag ban. This ban would decrease plastic bags by 71% in just one year.


How Can Companies "Go Green" With Their Software?, Meredith Richards Dec 2020

How Can Companies "Go Green" With Their Software?, Meredith Richards

Fall Student Research Symposium 2020

An increasing number of companies are setting stricter and more defined guidelines on their relationship between software and energy consumption in order to take greater responsibility for their impact on the environment. However, "going Green" can be easier said than done, and most certainly does not happen overnight. So, how can companies go Green with their software? What does that process look like, how much does it cost, and how long does it take? A three-part process articulated by a group of researchers suggest deploying the following actions is the best approach to "Going Green": 1. Review and refine the …


Can Buying Meatless Products Decrease Climate Change?, Nicole Christiansen Dec 2020

Can Buying Meatless Products Decrease Climate Change?, Nicole Christiansen

Fall Student Research Symposium 2020

In this study we researched the power that consumers have to decrease climate change through the consumption of meat. Using literature and studies that have already been conducted, we compared the inputs of meat production to those of other crops. We also studied the role that raising livestock has on climate change. We found that livestock raising has a more significant impact on climate change than transportation in terms of greenhouse gasses. Livestock also uses far more land and water resources than raising crops. In this study we also analyzed the types of realistic changes that consumers can make in …


Cynophobia In Film, Taylor Smith Dec 2020

Cynophobia In Film, Taylor Smith

Fall Student Research Symposium 2020

My research covered fear of dogs and how it's represented in film. What I found was that hostile, cinematic depictions of human-dog interactions were oftentimes a result of the dog's status as a carrier of disease (rabies), something that lead to cultural stigmas against dogs as well as symbolization of the spread of other diseases like AIDS and the flu. Films simply used this as a way to pander to the hysteria of a certain country or time period plagued by a disease outbreak.


How Pop-Culture Shaped Momiji Inubashiri, Tanner Schulz Dec 2020

How Pop-Culture Shaped Momiji Inubashiri, Tanner Schulz

Fall Student Research Symposium 2020

This presentation will talk about the effect of memes on the character Momiji Inubashiri. Momiji is a character from the video game Touhou 10: Mountain of Faith. She's the stage 4 mid boss and has minimal dialog throughout the series. The character has been mostly given life through memes. I thought that was absolutely fascinating, so I did a deep dive on the subject.


How Alternative Proteins Are Helping Consumers Reduce Their Carbon Footprint, Samantha Petersen Dec 2020

How Alternative Proteins Are Helping Consumers Reduce Their Carbon Footprint, Samantha Petersen

Fall Student Research Symposium 2020

The alternative protein market is trending toward creating more animal product alternatives, not just meatless meat. Alternative protein is a growing market that creates meat alternatives for groups like vegans and vegetarians. Large meat companies are starting to invest in meatless meat research and technology. Reducing meat consumption is one of the best ways to reduce land and water usage as well as reducing carbon emissions.


Iba Newsletter [December 2020], Communications Department, Office Of The Registrar Dec 2020

Iba Newsletter [December 2020], Communications Department, Office Of The Registrar

IBA News

No abstract provided.


Advertising And Marketing Communications, Aswin Thomas May 2020

Advertising And Marketing Communications, Aswin Thomas

Creative Thinking: Theory and Practice

Creativity in Advertising and Marketing Communications


Insight-Driven Sales Management, Hesham O. Dinana Mar 2020

Insight-Driven Sales Management, Hesham O. Dinana

Faculty Book Chapters

In the new VUCA (Volatile, Uncertain, Complex and Ambiguous) world that we live in, there are new rules that will reshape many of the components of sales management, from prospecting, to lead qualification, to closing and relationship management. This chapter will explore the impact of technology, data proliferation, and omni-channel customer touch points on how organizations will manage their sales process and the sales teams in the integrated online and offline worlds (O2O sales). The digital-age consumer and the digital-age sales team will have different communication needs and tools that need to be addressed by sales leaders to ensure their …


Paulina Neuschwander's Portfolio, Paulina Neuschwander Jan 2020

Paulina Neuschwander's Portfolio, Paulina Neuschwander

Honors College Portfolios

This portfolio is a compilation of work I have completed throughout my journey to get my bachelor’s degree in Marketing with a minor in Digital Media Arts at Duquesne University. I love the way my minor complemented my major, in that I could combine my love of consumer behavior and research with my love of visual design and creativity. Now, I can not only complete market research, but I can also present my findings in a visually attractive way. That being said, through my time at Duquesne, I have learned to be more than just a “businesswoman.” I have been …


Iba Newsletter [January 2020], Communications Department, Office Of The Registrar Jan 2020

Iba Newsletter [January 2020], Communications Department, Office Of The Registrar

IBA News

No abstract provided.