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Full-Text Articles in Business
Perceptions Of Cause-Related Marketing Tactics, Robert Bernier
Perceptions Of Cause-Related Marketing Tactics, Robert Bernier
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Study of small business owners in Nebraska reveals reluctance to make judgements about tactics intended to manipulate customers and more certainty about genuine charitable actions.
Want To Sell To The Government? Do Your Market Research!, Veronica Doga
Want To Sell To The Government? Do Your Market Research!, Veronica Doga
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How many times have you heard that government buys everything you can think of? In general, it is true. And, means a huge opportunity for small businesses.