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The Evaluation Of S-D Orientation On Service Innovation And Performance Of Airline, Inci Polat, Ozlem Atalik
The Evaluation Of S-D Orientation On Service Innovation And Performance Of Airline, Inci Polat, Ozlem Atalik
University of South Florida (USF) M3 Publishing
The aim of the study is to reveal the relationship between S-D orientation and service innovation and performance variables. The empirical data were collected from airline passengers in Turkey through an online survey. PLS-SEM method was used to test the relationship between variables of the study. The results of the study exposure that there is a significant relationship between S-D orientation and service innovation. There is also a correlation between service innovation and firm performance. However, this does not apply to the relationship between S-D orientation and firm performance. The major results indicated that S-D orientation has a critical role …