Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Business
Gender Segmentation And Its Implementation In Saudi Arabia, Ghassan Mohammed Altawail
Gender Segmentation And Its Implementation In Saudi Arabia, Ghassan Mohammed Altawail
Theses Digitization Project
The purpose of this project is to gain a better understanding of gender segmentation strategy possibilities in the Kingdom of Saudi Arabia. The findings from this survey graphically illustrate and statistically demonstrate some critically important information about the consumer demographics, needs, and behaviors of the targeted female Saudi shopper.
Generation Y Online Shopping Behaviors And Habits, Audrey Laëtitia Rossi
Generation Y Online Shopping Behaviors And Habits, Audrey Laëtitia Rossi
Theses Digitization Project
Online marketing opportunites regarding the teenage market are often underestimated due to the fact that the general information to date is neither particular, specific nor exact. Therefore, this project aims at giving guidelines for webmarketers willing to capture the "consumers of tomorrow".
The Teenage Market And The Fashion Industry In France And In Theunited States, Cathy Dorothee Aubert
The Teenage Market And The Fashion Industry In France And In Theunited States, Cathy Dorothee Aubert
Theses Digitization Project
This project dealt with the teenage market in France and in the United States. Its aim was to provide the readers with an overview of this market and outline distribution and communication strategies that manufacturers and retailers can use to attract this market to make their business grow. Until a few years ago, the fashion industry did not pursue this market. In stores, most brands were dividing their clothing range into three catagories, women, men, and children. As a growing market with over 23 million teens in the U.S. and over 5.4 million in France, teenagers have an incredible spending …