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Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Marketing

Theses Digitization Project

Consumer satisfaction

Publication Year

Articles 1 - 3 of 3

Full-Text Articles in Business

Attitude And Satisfaction With Internet Banking Of Bank Of Ayudhya Public Company Limited, Thailand, Siriwan Baosuwan Jan 2005

Attitude And Satisfaction With Internet Banking Of Bank Of Ayudhya Public Company Limited, Thailand, Siriwan Baosuwan

Theses Digitization Project

The purpose of this study is to gather information for the management of the Bank of Ayudhya to improve its internet banking service. It explored customer satisfaction, customer attitudes, and the correlation between the frequency of Internet banking usage and customer demographic data.


The Study Of Customer Share Marketing, Wathanee Sethapan Jan 2004

The Study Of Customer Share Marketing, Wathanee Sethapan

Theses Digitization Project

This project will describe the nature of customer share marketing, its advantages and disadvantages. The project discusses how the marketing theme is graduating customers from market share marketing to customer share marketing and the use of customer share marketing to retain and grow existing customers.


Strategic Marketing Plan For Norton Community Credit Union, Valerie Sue Spiro Jan 2001

Strategic Marketing Plan For Norton Community Credit Union, Valerie Sue Spiro

Theses Digitization Project

The purpose of this project is to develop a comprehensive, strategic marketing plan for Norton Community Credit Union.