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Marketing

Theses Digitization Project

Comparative marketing

2002

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Full-Text Articles in Business

Marketing And Crisis Plan For Summit Place Apartment Homes, Mack Rashad Rosemond Jan 2002

Marketing And Crisis Plan For Summit Place Apartment Homes, Mack Rashad Rosemond

Theses Digitization Project

The objective of conducting primary research for the Summit Place Apartment Homes is to create a profile of people that are presently living in Summit Place. When dealing with apartment properties, marketing plans are definitely a necessity, as well as a good crisis plan. The residents' main concerns were safety and better customer service.