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A Comparative Study Of Product Placement In Movies In The United States And Thailand, Woraphat Banchuen
A Comparative Study Of Product Placement In Movies In The United States And Thailand, Woraphat Banchuen
Theses Digitization Project
The purpose of this research was to compare the presence of product placement in movies across two different cultures, namely the U.S. and Thailand. In particular, this research examined the frequency of product placement in movies, the position of product placement in movies, and the target audiences in the U.S. and Thailand.