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- Consumer behavior (2)
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- Advertising -- Whiskey -- Thailand -- Kamphaeng Phet (Province) (1)
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Articles 1 - 15 of 15
Full-Text Articles in Business
A Comparative Analysis Of The Use Of Music In Advertisements Within The Car Industry, Crystal Desquitado Mamaril
A Comparative Analysis Of The Use Of Music In Advertisements Within The Car Industry, Crystal Desquitado Mamaril
Theses Digitization Project
The purpose of this thesis is to compare and contrast the use of music in commercials for Mitsubishi, Volkswagen, Chrysler and Jaguar.
Direct Marketing And Asian American In Inland Empire, Laura Louisa Hutabarat
Direct Marketing And Asian American In Inland Empire, Laura Louisa Hutabarat
Theses Digitization Project
This thesis employed a series of surveys of Asian Americans residing in the Inland Empire to determine their personal views towards direct marketing. Data is broken out by age, gender, ethnicity and employment status.
The Advertising Campaign For The Diamond Brand, A Thai Whisky, Focusing On Three Provinces Of Northern Thailand, Rattanawadee Wongtee
The Advertising Campaign For The Diamond Brand, A Thai Whisky, Focusing On Three Provinces Of Northern Thailand, Rattanawadee Wongtee
Theses Digitization Project
The purpose of this project is to apply marketing tactics and advertising strategies in the form of an advertising campaign. The goal of this campaign is to increase the sales and profits of the "Diamond drink."
Marketing Plan For Neustile Roof Tile For Cpac Roof Tile Co., Ltd. (Thailand), Amornrat Soongkitkarn
Marketing Plan For Neustile Roof Tile For Cpac Roof Tile Co., Ltd. (Thailand), Amornrat Soongkitkarn
Theses Digitization Project
The goal of this thesis is to develop a marketing plan to achieve the company's sales revenue target and marketing objectives for its Neustile product line in the next five years.
Crimson Eagle Global Enterprise, Scott Edward Bechtle
Crimson Eagle Global Enterprise, Scott Edward Bechtle
Theses Digitization Project
This project for Crimson Eagle Global Enterprise is the initial step in developing a strategic business plan. The traditional business plan contains many sections (business description, marketing, competition, operating procedures, personnel, business insurance, and finacial data). Using a different style, this project simply highlights those sections, rather than going into detail.
Marketing International Sports In The United Arab Emirates, Khaled Mohmmed Khouri
Marketing International Sports In The United Arab Emirates, Khaled Mohmmed Khouri
Theses Digitization Project
The purpose of this project is to determine the feasibility of establishing a web site to promote international games worldwide through the United Arab Emirates.
The Inland Empire/Riverside County Philharmonic: A Promotional Campaign To Increase Attendance, Bettina Anna Kriegler
The Inland Empire/Riverside County Philharmonic: A Promotional Campaign To Increase Attendance, Bettina Anna Kriegler
Theses Digitization Project
This project includes a promotional campaign for the Inland Empire / Riverside County Philharmonic as well as the preliminary market analysis for the campaign. The market targeted was well-educated twenty to forty year olds in Riverside, Temecula and Corona.
Gender Segmentation And Its Implementation In Saudi Arabia, Ghassan Mohammed Altawail
Gender Segmentation And Its Implementation In Saudi Arabia, Ghassan Mohammed Altawail
Theses Digitization Project
The purpose of this project is to gain a better understanding of gender segmentation strategy possibilities in the Kingdom of Saudi Arabia. The findings from this survey graphically illustrate and statistically demonstrate some critically important information about the consumer demographics, needs, and behaviors of the targeted female Saudi shopper.
Generation Y Online Shopping Behaviors And Habits, Audrey Laëtitia Rossi
Generation Y Online Shopping Behaviors And Habits, Audrey Laëtitia Rossi
Theses Digitization Project
Online marketing opportunites regarding the teenage market are often underestimated due to the fact that the general information to date is neither particular, specific nor exact. Therefore, this project aims at giving guidelines for webmarketers willing to capture the "consumers of tomorrow".
Implement Electronic Commerce With Dreamweaver Ultradev 4.0, Anson Wing Hong Loh
Implement Electronic Commerce With Dreamweaver Ultradev 4.0, Anson Wing Hong Loh
Theses Digitization Project
This project simulates a real company by using Dreamweaver UltraDev, 4.0. A simulated electronic commerce web site was created to present all aspects of electronic commerce including future trends.
Research Study On Laddering Technique In Depth Interviews On Alcoholic Beverage Consumption And Brand Preferences, Mohammed Saleh Aloulaqi
Research Study On Laddering Technique In Depth Interviews On Alcoholic Beverage Consumption And Brand Preferences, Mohammed Saleh Aloulaqi
Theses Digitization Project
This research study will clarify with facts and evidence that drinking alcoholic beverages is a social problem in American society. It will also focus on indepth interviews using the laddering technique on a small sample of eight respondents.
An Analysis Of Nescafé In The United States And India, Apurva Ashok Patel
An Analysis Of Nescafé In The United States And India, Apurva Ashok Patel
Theses Digitization Project
This project focuses on Nescafe's advertising in two main markets, namely the United States and India, and it analyzes the similarities and differences of global brands across different markets.
A Different Black: A Comparative Study Between African Americans And Kenyan Americans In Direct Response Advertising, Gladys Wangari Kamau
A Different Black: A Comparative Study Between African Americans And Kenyan Americans In Direct Response Advertising, Gladys Wangari Kamau
Theses Digitization Project
Marketers must be able to categorize consumers according to some definable characteristics in order to help tailor their marketing effort. Black consumers are usually grouped into one homogenous group even though some of them are immigrants. The segmenting of the different ethnic groups needs to be modified to include different cultures among the same ethnic group. This thesis compares the differences of these subgroups in beliefs, attitudes and past purchase behaviors in response to direct marketing advertising.
Public Relations Plan For Nonprofit Organization: Tzu Chi Foundation, I-Ling Chou
Public Relations Plan For Nonprofit Organization: Tzu Chi Foundation, I-Ling Chou
Theses Digitization Project
This project was designed to develop a public relations plan to increase awareness in Southern California of the Tzu Chi Foundation, a non-profit organization that is based in Taiwan.
Service Delivery Network Strategy For Arrowhead Credit Union, Anne Louise Benjamin
Service Delivery Network Strategy For Arrowhead Credit Union, Anne Louise Benjamin
Theses Digitization Project
Based on research into the area of financial service delivery it has become obvious that convenience and simplicity are the keys to success in the future as far as delivering financial services to consumers. This thesis discusses how this convenience and simplicity will be accomplished. It also covers the changes that need to be made and the financial impact on the institutions.