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Articles 1 - 8 of 8
Full-Text Articles in Business
Psychographics And Vals System As Marketing Segmentation Approach By Business Establishments In United Arab Emirates, Rashed Abdulaziz Al-Shamsi
Psychographics And Vals System As Marketing Segmentation Approach By Business Establishments In United Arab Emirates, Rashed Abdulaziz Al-Shamsi
Theses Digitization Project
Psychographics is the principal technique used by consumer researchers as an operational definition or measure of life style. One aim of psychographics is to provide quantitative measures of consumer lifestyles, in contrast to soft or qualitative research from focused group interviews, depth interviews and similar techniques. The scope of this thesis is to discuss the psychographics analysis and life system in the United Arab Emirates (UAE) as a tool of marketing communication segmentation.
Generational Marketing: Baby Boomers, Generation X And The Net Generation, Jane Ronnfeldt
Generational Marketing: Baby Boomers, Generation X And The Net Generation, Jane Ronnfeldt
Theses Digitization Project
The purpose of this project is to gain a better understanding of the different market opportunities available to credit unions. The project differentiates the markets by age: Net Generation 2 to 22, Generation X 23 to 34 and the Baby Boomers 35 to 53. Each of these groups are important to the ongoing health of credit unions.
The Feasibility Of Establishing An Internet Advertising Agency In The United Arab Emirates, Ahmed Shams Khouri
The Feasibility Of Establishing An Internet Advertising Agency In The United Arab Emirates, Ahmed Shams Khouri
Theses Digitization Project
The subject selected for this research project is the identification of the strategies to establish an Internet market agency in the United Arab Emirates(UAE) that offers advertising assistance via web sites to companies doing business in this country.
The Influence Of Motives Of Sports Fans On Affinity For Television, Internet, Radio, And Newspapers, Christopher Edward Lasak
The Influence Of Motives Of Sports Fans On Affinity For Television, Internet, Radio, And Newspapers, Christopher Edward Lasak
Theses Digitization Project
This study investigated the relationship between motives of sports fans, and affinity for television, Internet, radio, and newspapers. Specifically economic, aesthetic, eustress, self-esteem, group affiliation, entertainment, and family motives all were expected to influence affinity for television, Internet, radio and newspapers.
Strategic Marketing Plan For Norton Community Credit Union, Valerie Sue Spiro
Strategic Marketing Plan For Norton Community Credit Union, Valerie Sue Spiro
Theses Digitization Project
The purpose of this project is to develop a comprehensive, strategic marketing plan for Norton Community Credit Union.
Strategic Marketing Plan For San Antonio Urology Medical Group, Incorporated, Victor Choy Ching
Strategic Marketing Plan For San Antonio Urology Medical Group, Incorporated, Victor Choy Ching
Theses Digitization Project
San Antonio Urology Medical Group, Inc. (SAUMG) is a single speciality urologic practice in Southern California comprised of three urologists. The rapid changes occurring in healthcare must be analyzed and strategies developed to enhance the continued growth fo SAUMG and to shape its future.
A Study And Implementation Of An Electronic Commerce Website Using Active Server Pages, Soumaya Boutkhil
A Study And Implementation Of An Electronic Commerce Website Using Active Server Pages, Soumaya Boutkhil
Theses Digitization Project
The purpose of this project is to design an electronic commerce site for MarocMart company. MarocMart.com is an one-stop shopping company for a number of high quality products: carpets, jewelry, pottery, wood, leather, metals, and fashion items, etc... Each article is unique, hand-made by Moroccan craftsmen.
Pernova: A Travel Industry Business Plan, Dave Dietrich
Pernova: A Travel Industry Business Plan, Dave Dietrich
Theses Digitization Project
The travel and tourism industries are today facing unprecedented challenges in coping with emerging technology paradigms. Consequently, reengineering traditional travel business models is necessary. Internet technologies coupled with increasingly complex software applications and information structures are distracting travel companies from the strategic elements of providing values to travelers.