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Full-Text Articles in Business

Consumers' Attitudes Toward Advertising And Purchase Intentions Regarding Direct Response Advertisements In A Multicultural Market, Steven Marc Edwards Jan 1995

Consumers' Attitudes Toward Advertising And Purchase Intentions Regarding Direct Response Advertisements In A Multicultural Market, Steven Marc Edwards

Theses Digitization Project

No abstract provided.


Bike Racing Sponsorships As A Means To Meet A Corporation's Marketing And Promotional Objectives, Patty Sue Peoples Jan 1995

Bike Racing Sponsorships As A Means To Meet A Corporation's Marketing And Promotional Objectives, Patty Sue Peoples

Theses Digitization Project

No abstract provided.