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Marketing

Richard W. Pollay

Selected Works

1983

Articles 1 - 2 of 2

Full-Text Articles in Business

Twentieth Century Magazine Advertising: Determinants Of Informativeness, Richard W. Pollay Jan 1983

Twentieth Century Magazine Advertising: Determinants Of Informativeness, Richard W. Pollay

Richard W. Pollay

No abstract provided.

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Measuring The Cultural Values Manifest In Advertising, Richard W. Pollay Jan 1983

Measuring The Cultural Values Manifest In Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.

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