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Full-Text Articles in Business
Make, Buy, Or Ally: A Transaction Cost Theory Meta-Analysis, Inge Geyskens, Jan-Benedict E. M. Steenkamp, Nirmalya Kumar
Make, Buy, Or Ally: A Transaction Cost Theory Meta-Analysis, Inge Geyskens, Jan-Benedict E. M. Steenkamp, Nirmalya Kumar
Research Collection Lee Kong Chian School Of Business
Since the publication of Williamson's Markets and Hierarchies, many empirical articles have investigated the tenets of transaction cost theory. Using meta-analytic techniques, we quantitatively synthesized and evaluated transaction cost-based empirical research on organizational boundary (make, buy, or ally) decisions. We found strong support for the theory for both make versus buy and ally versus buy decisions. However, we did not find evidence that asset specificity had stronger predictive power than uncertainty. Hierarchical and relational governance appropriately aligned with transaction dimensions both led to enhanced performance. On the basis of our meta-analysis, we provide directions for future research.
The Resource-Based View And Marketing: The Role Of Market-Based Assets In Gaining Competitive Advantage, Rajendra Kumar Srivastava, Liam Fahey, H. Kurt Christensen
The Resource-Based View And Marketing: The Role Of Market-Based Assets In Gaining Competitive Advantage, Rajendra Kumar Srivastava, Liam Fahey, H. Kurt Christensen
Research Collection Lee Kong Chian School Of Business
This article posits a framework that shows how market-based assets and capabilities are leveraged via market-facing or core business processes to deliver superior customer value and competitive advantages. These value elements and competitive advantages can be leveraged to result in superior corporate performance and shareholder value and reinvested to nurture market-based assets and capabilities in the future. The article also illustrates how resource-based view (RBV) and marketing considerations in the context of generating and sustaining customer value can refine and extend each other's traditional frames of analysis. Finally, the article posits a set of research directions designed to enable scholars …