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Full-Text Articles in Business

What Is Professionalism? The Validation Of A Comprehensive Model Of Professionalism, Andrew W. Rowland Oct 2016

What Is Professionalism? The Validation Of A Comprehensive Model Of Professionalism, Andrew W. Rowland

Masters Theses & Specialist Projects

Professionalism is a term frequently used in organizations yet perceptions of what it means differ from person to person. Given its frequent use and its link to various job outcomes, such as organizational commitment (Bartol, 1979), there is a need to have a universal definition of professionalism. While there are existing models of professionalism these models are typically developed for a specific field or industry. Thus, there is also a need for a comprehensive model of professionalism that can be used across multiple fields and industries. This study worked to develop a model of professionalism that creates a comprehensive model …


Farmers' Markets In Kentucky: A Geospatial, Statistical, And Cultural Analysis, Elizabeth Ann Schmitz Dec 2010

Farmers' Markets In Kentucky: A Geospatial, Statistical, And Cultural Analysis, Elizabeth Ann Schmitz

Masters Theses & Specialist Projects

To assess what factors are driving the exponential growth of farmers’ markets in Kentucky, geospatial and statistical analysis of a database of 121 farmers’ markets was conducted. A statewide survey of market leaders and a case study of a single farmers’ market both identified reasons for growing support of farmers’ markets in Kentucky.

Market distribution, vendor levels, and gross sales were mapped against a backdrop of county urban classification, median household income, and education levels. Kruskal-Wallace analysis was used to identify if Kentucky’s rural, micropolitan, and metropolitan markets differ significantly in terms of their age, number of vendors, and market …


An Economic Study Of The Relative Profitability Of Alfalfa Production And Marketing Practices, David Claycomb May 1995

An Economic Study Of The Relative Profitability Of Alfalfa Production And Marketing Practices, David Claycomb

Masters Theses & Specialist Projects

The seasonality of the price of alfalfa hay in Kentucky was studied as well as the potential cost or profitability of storage of this hay. Economic comparison of alfalfa hay production to other farm enterprises was carried out. In addition, an estimate of the value of two qualities of alfalfa hay was calculated based on 1991 prices. The analysis of 41 years of marketing data demonstrated significant differences (P<.01) in price with seasonal lows in June/July and a steady increase in price to a high in March. In general (based on $100 per ton hay and 12% interest) the alfalfa hay producer could lose from $5 to $10 storing hay and selling at a later date. There were some specific conditions where he might have realized a return to storage of $0.16 to $1.48 per ton. A further evaluation of average (KY Feeder) and good (KY Pride) quality hays indicated that current prices of $70-$75 and $100 per ton respectively were the prices where a dairyman would be able to include this hay in the cow's total diet. Even with problems of quality and quantity of alfalfa hay, the economic returns to the production of alfalfa hay were favorable when compared to other crops in Kentucky with the additional benefit of alfalfa being a crop that can result in reduced soil erosion from sloping land. Returns above variable costs can be from $120 to $400 per acre depending upon yield and sale price. However, an understanding of seasonality of price as well as storage costs need to be considered by alfalfa hay producers to assure realizing the above returns.


The Influence Of Marketing Strategies On Employee Perception Of A Small Rural Kentucky Hospital, Renee Perkins Apr 1992

The Influence Of Marketing Strategies On Employee Perception Of A Small Rural Kentucky Hospital, Renee Perkins

Masters Theses & Specialist Projects

A well-known fact relating to health care in the 1990s is the delimma being faced by small rural hospitals across the United States. They are now at a crossroads between survival and closure. This thesis addresses the influence that effective marketing strategies can have on the outcome of rural hospitals if such strategies are targeted to the right populations Although the patients, the community, and the physicians are important target groups, this thesis addresses the impact marketing can have on the employee population and how that population can, in turn, affect community perception.

This is the first study to be …


The Loving Of The Game: A Study Of Basketry In The Mammoth Cave Area, Denis O. Kiely Dec 1983

The Loving Of The Game: A Study Of Basketry In The Mammoth Cave Area, Denis O. Kiely

Masters Theses & Specialist Projects

The production and marketing of baskets in the Mammoth Cave area of Kentucky from 1880 to the present is observed in light of the cultural, technical, aesthetic, ad traditional aspects involved. The process of making a white oak ribbed basket is documented, as well as the technical and aesthetic variables from which the basket maker renders his product. The changing role of social organization and communication in the production and marketing of a traditional craft objects is also considered.