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Marketing and Strategy Faculty Publications

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2019

Athletic Coaches

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What Athletic Coaches Can Do To Strengthen The Impact Of Utah Girls And Young Women, Susan R. Madsen Jun 2019

What Athletic Coaches Can Do To Strengthen The Impact Of Utah Girls And Young Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2019 gathering of 25 coaches of girls’ and young women’s sports from around the state of Utah. Sports participation is a widely recognized pathway to leadership, and coaches are in an ideal position to positively influence their athletes. This discussion focused on how coaches can first lead by example and then work to support girls’ personal development and resilience. Attendees also emphasized the importance of building team unity and influencing other stakeholders to strengthen girls and young women in sports.