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A Historical And Practical Analysis For Neuromarketing In Business Practices Today, Scott Wicinski
A Historical And Practical Analysis For Neuromarketing In Business Practices Today, Scott Wicinski
Marketing Undergraduate Honors Theses
What thoughts come to your mind when you think of the term neuromarketing? In a digital age where personal privacy seems to be diminishing and data exploitation appears to be rising, many people are skeptical about businesses' attempts to combine neurology, psychology, and business. This skepticism is unfortunately, legitimate. Our history reveals plenty of occasions where businesses have exploited their customers through unethical means and traded valuable relationships and resources for profits. However, despite the flaws business can introduce, business is arguably still the most powerful tool for creating value in a community. Through business, customers have had access to …
The Effects Of Corporate Social Responsibility On Consumer Behavior And Buyer Attitudes, Bailey Dial
The Effects Of Corporate Social Responsibility On Consumer Behavior And Buyer Attitudes, Bailey Dial
Marketing Undergraduate Honors Theses
With the size and scope of Corporate Social Responsibility’s (CSR’s) presence in corporate America and beyond, this thesis dives into the history, composition, and application of a CSR framework within an organization. This thesis also reports the results of a survey of students to apprehend the framework’s external impacts on consumers, including brand perceptions and purchase decisions. Most individuals have experienced some degree of exposure to CSR in their professional lives. Levels of awareness and liking towards both the CSR framework and its application demonstrate a direct impact on consumers’ buying processes and company judgements.