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Full-Text Articles in Business
The Marketing Of Political Candidates: Current Tactics And Future Strategies, Clarke L. Caywood, Gene R. Laczniak
The Marketing Of Political Candidates: Current Tactics And Future Strategies, Clarke L. Caywood, Gene R. Laczniak
Marketing Faculty Research and Publications
Alexander Haig, Jr., a 1988 presidential hopeful, remarked, concerning campaign politics: "I have learned the secret of life--it's in marketing" (1986). The emergence of marketing in non-business organizations, so well documented in recent writings, is accented by its ascendancy in politics (Laczniak and Caywood 1987; "Four More years" 1985; Mauser 1983; Rothschild 1978). Any campaign manager interested in applying orthodox marketing principles to his or her craft will find the use of marketing techniques in the political sphere particularly instructive.
International Market Entry Strategies And Level Of Involvement In Marketing Activities, Syed Akhter, Roberto Friedman
International Market Entry Strategies And Level Of Involvement In Marketing Activities, Syed Akhter, Roberto Friedman
Marketing Faculty Research and Publications
No abstract provided.
Cooperative International Direct Marketing: An Alternative For Asian-Pacific Countries To Increase Exports To Industrial Market Economies, Syed H. Akhter, Yusuf A. Choudhry
Cooperative International Direct Marketing: An Alternative For Asian-Pacific Countries To Increase Exports To Industrial Market Economies, Syed H. Akhter, Yusuf A. Choudhry
Marketing Faculty Research and Publications
Exporters from Asian-Pacific Countries can successfully establish marketing presence in Industrial Market Economies by directly marketing products in these country markets. Direct marketing potential in Industrial Marketing Economies can be determined by examining two critical factors: the direct marketing infrastructure and emerging environmental changes. Although the resource requirement for direct marketing is quite substantial, exporters, who combine their resources to engage in cooperative international direct marketing, will find it easier to establish marketing presence in Industrial Market Economics.